Mapping Malaysia's Resource Centres

141 MAPPING MALAYSIA’S RESOURCE CENTRES ADDRESS Menara Mutiara Bangsar, Suite 8-10-11, 8 Jalan Liku, 59100 Bangsar, Kuala Lumpur, Malaysia. CONTACT PERSON Noor Laila Hj. Othman (Managing Director) CONTACTS T: +603 2284 9060 / 9077 E: ella.penumbra@gmail.com WEBSITE www.penumbracommunications.com YEAR OF ESTABLISHMENT 1998 NO. OF STAFF 15 GEO-COORDINATES 3.122494, 101.674693 AREA OF EXPERTISE Multidisciplinary agency specialising in strategic advertising, multidisciplinary design, television and film production, and events. STRENGTHS AND ACHIEVEMENTS Supported by in-house creatives and has worked on numerous projects locally and abroad for Malaysian government agencies, private and charity organisations. INTERNATIONAL COOPERATION/ SUCCESS STORIES Carried out advertising and promotions work for Tourism Malaysia in the West Asia market, with the video ‘Malaysia: Land of Memories’ winning Second Star in the Spot Category at ITB Berlin, 2016. iv. Yayasan Tenun Pahang Diraja (foundation to preserve the art of making Royal Pahang woven cloth) 6. TV Programmes, Public Service Announcements (PSAs): i. Radio Televisyen Malaysia (RTM) Projects Undertaken (International) Penumbra has carried out advertising and promotions work for Tourism Malaysia specifically targeting the West Asia market. This includes crafting advertising and promotions strategies, creating television commercials, designing for print media and social media content as well as undertaking strategic media acquisitions and implementation. Recognition And Awards 1. “Miss SHOPhia”, The Most Favourite Promotional Strategy, U Travel Magazine Awards, Hong Kong, 2016. 2. ‘Malaysia: Land of Memories’, Second Star in the Spot Category, International Tourismus Börse (ITB) Berlin, 2016. 3. Grand Winner, Chinese New Year Greeting Award, Sin Chew Daily, 2011. 4. Winner, Visit Malaysia 2007 Logo Competition,Tourism Malaysia, 2006. 3. Social media management & content, Website i. Tourism Malaysia (Miss SHOPhia, Malaysia’s Shopping Buddy) ii. RHB Foundation 4. Events, Exhibition & Display spaces i. MATRADE mission to Dubai, Abu Dhabi ii. Tourism Malaysia Exhibition, Muscat, Oman iii. RHB Art With Heart iv. BSN SSP Carnival 5. Annual Report i. MATRADE ii. Tourism Malaysia iii. Malaysian Communications and Multimedia Commission (MCMC) PENUMBRA COMMUNICATIONS (M) SDN. BHD.