Mapping Malaysia's Resource Centres

181 MAPPING MALAYSIA’S RESOURCE CENTRES International Cooperation Programme / Success Stories 1. Official Partner Country for ITB Berlin 2019 which aims to boost arrivals to Malaysia for Visit Malaysia Year 2020 with targets of 30 million international tourists and RM100 billion (approximately £21.63 billion) in tourist receipts. 2. Appointed host for the 9th PATA Adventure Travel Conference and Mart (ATCM) in Kota Kinabalu, Sabah, from 12 to 14 February 2020 which expects more than 200 delegates from over 25 countries. 3. Collaboration with Expedia Group, an American global travel technology company, that promises to support Malaysia’s domestic and international efforts to promote tourism to Malaysia in the coming years. It will spotlight Malaysia’s hidden and unique tourist attractions, as well as promote a variety of accommodation options through Expedia Group’s over 750 million monthly global visitors. Recognition and Awards Tourism Malaysia has received numerous awards and accolades that have continued to propel Malaysia towards international recognition. They are: 1. BestBrands in Nation Branding 2017 category, The Brandlaureate Awards, 2018. 2. Marketing Media in E-Newsletter category, Pacific Asia Travel Association (PATA) GOLD AWARDS, 2018. 3. Best Performance Award, Taipei International Travel Fair (ITF), 2018. 4. The Best Organisation Award, 14th Strait Travel Fair, Xiamen, 2018. 5. Best Publicity for TourismAward, 21st Busan International Travel Fair. 6. Best Family Travel Destination Award, National TourismAward, China, 2018. 7. Sipadan, Sabah; Best Diving Destination, Nature Travel Award, 2018. 8. The Most Favourite Social Media in Tourism Board category, U Magazine Travel Award, Hong Kong, 2018. 9. Best Organisation Award, China ASEAN Tourism Exhibition, 2018. 10. #1 Preferred Destination for Muslims, Mastercard-CrescentRating, Global Muslim Travel Index, 2018. ADDRESS No. 2. Tower 1, Jalan P5/6, Precinct 5, 62200 Putrajaya, Malaysia. CONTACT PERSON Director of Corporate Communications CONTACTS T: +603 8891 8000 F: +603 8891 8999 E: enquiries@tourism.gov.my WEBSITE www.tourism.gov.my (corporate) www.malaysia.travel (consumer) YEAR OF ESTABLISHMENT 1972 NO. OF STAFF 937 GEO-COORDINATES 2.897852, 101.668363 AREA OF EXPERTISE Promotion and Marketing of Malaysian Tourism. STRENGTHS AND ACHIEVEMENTS Attracted more than 25 million tourist arrivals to Malaysia. INTERNATIONAL COOPERATION/ SUCCESS STORIES Official partner for Berlin International Tourism Exhibition, host for 9th Pacific Asia Travel Association (PATA) Adventure Travel Conference and Mart (ATCM) and ongoing collaboration with Expedia Group (USA). MALAYSIA TOURISM PROMOTION BOARD (TOURISM MALAYSIA)