Mapping Malaysia's Resource Centres

31 MAPPING MALAYSIA’S RESOURCE CENTRES 7. Market Promotion; 8. Distributor Programme; 9. Agrobazaar .com.my portal; 10. Pasar Tani Kekal (Permanent Farmer’s Market); 11. Agrobazaar Sales Centre; and 12. Tamu Markets (Native Sabah Markets). Contract farming represents among one of its high-impact projects to educate smallholders in addressing market needs. In this context, FAMA plays the role of buyer through forward agreements. There are currently 18,448 farmers under this programme. Recognition and Awards FAMA has been bestowed several accolades, such as: 1. Best In Food Manufacturing, The Brandlaureate Bumiputera Bestbrands Award, 2017-2018. 2. Bestbrands In Consumer - Food & Beverages, The Brandlaureate World Halal Brand Award, 2018. 3. Growth Strategy Excellent Award, Malaysia Power Brand. 4. The Brandlaureate Halal Brand Leadership Award, 2018. FEDERAL AGRICULTURAL MARKETING AUTHORITY (FAMA) ADDRESS Bangunan FAMA Point, Lot 17304, Jln Persiaran 1, Bandar Baru Selayang, 68100 Batu Caves, Selangor, Malaysia. CONTACT PERSON Muhammad Nor Abdul Manan (Assistant Director, International Market) CONTACTS T: +603 6126 2020 F: +603 6136 5507 E: fama@fama.gov.my WEBSITE www.fama.gov.my YEAR OF ESTABLISHMENT 1965 NO. OF STAFF 2,363 GEO-COORDINATES 3.252020, 101.655884 AREA OF EXPERTISE Marketing of agro-food and agro-based industry products. STRENGTHS AND ACHIEVEMENTS Contract farming is among one of its high-impact projects. INTERNATIONAL COOPERATION/ SUCCESS STORIES Manages 187 collection and 40 distribution centres across the country with 18,448 farmers under its contract farming programme. d) Entrepreneurship Development Its entrepreneurship development programme aims to promote sustainability and competency among SMEs. Courses offered are aimed at upskilling and gaining better market presence. Projects Undertaken (Domestic) Recent projects under the National Plan are: 1. Transaction Marketing Services; 2. Retail Outlet Transformation; 3. Pasar Tani and Karavan Tani (Farmer’s Market and Caravan Market); 4. Accreditation and Halal Agrofood Processing Centre; 5. Agrofood Quality Enhancement; 6. Marketing Standards of Agricultural Product;