Mapping Malaysia's Resource Centres

34 MAPPING MALAYSIA’S RESOURCE CENTRES HAI KEE HUNG SDN. BHD. (HAI KEE HUNG) Introduction Hai Kee Hung Sdn. Bhd. (HKH Group) was incorporated in Kuala Lumpur and commenced its business activities in 1994. Its key objective is to become a leading integrated marine product supplier catering to the needs of every aspect within the seafood industry, both locally and internationally. It has a total workforce of 500 people dedicated to offer safe and top quality products at affordable prices. HKH Group is involved in the supply chain of upstream aquaculture activities to downstream related items, such as seafood value-added products. It engages in both wholesale and distribution involving local and foreign markets such as China, Japan, Hong Kong and Korea. HKH Group products include Vannamei shrimps, soft shell mud crabs and wild catch seafood where products are monitored under stringent quality control to ensure food safety and freshness. Area of Expertise HKH Group’s aim is to be the most trusted frozen, fresh and processed seafood supplier for both local and global markets. It specialises in providing a wide variety of live, chilled and frozen seafood and processed seafood products. It also specialises in sea catch and sea water aquaculture, manufacture, import & export, wholesale, supply and retail. Strengths and Achievements With the aim to offer excellence in service and product quality, HKH Group has streamlined its business activities into 3 divisions to better serve its clientele. They are: 1. Frozen Division - Hai Kee Hung Sdn. Bhd. Providing the initial supply of freshly frozen seafood to restaurants nationwide, Hai Kee Hung only delivers top quality products. Its products are processed to be widely acceptable, achieving greater shelf life through strict conditions for freshness. 2. Wholesale Division – Hai Kee Hung Fisheries Sdn. Bhd. Hai Kee Hung Fisheries Sdn. Bhd. is a major operator for the premium seafood segment in the country’s biggest wholesale market, the Selayang Wholesale Market located in Kuala Lumpur. These products are purchased selectively using sensory evaluation. 3. Processing Division – Haiky Borneo Sdn. Bhd. Haiky Borneo Sdn. Bhd. sources the Group’s purchases and processes seafood at its factories in Sandakan and Tawau in the state of Sabah. Haiky Borneo Sdn. Bhd. is fully committed to good manufacturing practices and has applied to the Ministry of Health for HACCP certification for a variety of products. A G R I C U L T U R E A N D R & D