Mapping Malaysia's Resource Centres

89 MAPPING MALAYSIA’S RESOURCE CENTRES International Cooperation Programme / Success Stories Serunai’s Halal Technology initiative has garnered the endorsement of the Malaysian Government, and it has been in close collaboration with key Malaysian Ministries and Agencies such as the Prime Minister’s Department (Religious Affairs), Ministry of International Trade and Industry (MITI), Ministry of Science, Technology and Innovation, SME Corporation Malaysia, Halal Industry Development Corporation, Department of Standards Malaysia and GS1, a not-for-profit organisation that develops and maintains global standards for business communication. of Malaysia Halal Certification by providing Halal training programmes and Halal consultancy. It connects local and international markets and aims to also bridge the gap that exists between Halal suppliers and consumers. 5. Certification Bodies Management System (CBMS) Certification Bodies Management System (CBMS) is a user-friendly system for all certification bodies recognised by JAKIM under the International Halal Authority Board (IHAB). 6. Verify Halal Food Safety System (VHFSS) VHFSS assists brand owners in maintaining their internal audits, Halal assurance records, procurement information, ingredients, and most importantly, Halal validity. 7. Halal Trading House Halal Trading House enables brand owners and SMEs in exporting their products effortlessly. Projects Undertaken (International) The Verify Halal™ network extends to other halal certification bodies around the world that are recognised by JAKIM. In addition to that, the application is used across 3,000 cities in over 140 countries. To date, Verify Halal™ has the information of close to 30,000 companies in its database with more than 1.5 million in total number of SKUs (Stock Keeping Unit). Recognition and Awards 1. ‘Verify Halal™’, Gold Medal, Anugerah Inovasi Jabatan Perdana Menteri. 2. Award, High Impact Programme 2 (HIP2) SUCCESS SHOWCASE. ADDRESS L2-E-7A, Level 2, Enterprise 4, Technology Park Malaysia Bukit Jalil, 57000 Kuala Lumpur, Malaysia. CONTACT PERSON Amnah Shaari (CEO & Founder of Global Halal Data Pool, Verify Halal & HADIC) CONTACTS T: +603 8994 3336 F: +603 8994 3390 E: customerservice@serunai.com / intan.suriya@serunai.com WEBSITE www.serunai.com YEAR OF ESTABLISHMENT 2009 NO. OF STAFF 22 GEO-COORDINATES 3.047325, 101.686882 AREA OF EXPERTISE Development and management of various technology-based platforms for the Halal market. STRENGTHS AND ACHIEVEMENTS The world’s first Global Halal Data Pool (GHDP), an online platform that consolidates the data of companies, products and supply chain details and interconnects them to 40,000 Halal suppliers and buyers globally, while simultaneously providing real-time verification, transparency, and traceability. INTERNATIONAL COOPERATION/ SUCCESS STORIES Serunai’s Verify Halal™ application is used in over 3,000 cities across 140 countries, allowing consumers and retailers to verify a product’s Halal accreditation by scanning a barcode or QR Code. SERUNAI COMMERCE SDN. BHD. (SERUNAI COMMERCE)