National Trade Blueprint

18 National Trade Blueprint The Need for a National Trade Blueprint Key Findings Exporters also shared their aspirations which could further improve their exporting experience Market Access • Create a database of importers from other countries which would ease exporters’ export journey • Negotiate for more FTAs especially with EU and GCC. • Reduce non-tariff barriers to ease exporting. • Encourage MNCs to increase the adoption of local content within their manufacturing plants. • Single information portal of all information related to exports • Having a list of exporters which would enable manufacturers to identify key companies especially for insourcing efforts • Increasing the awareness of all programmes and the programmes/initiatives should be made accessible beyond Tier 1 cities for wider reach. • Malaysia requires a stronger national branding that would help project a positive image of the goods from Malaysia. • To develop an international platform to promote “Made in Malaysia” products Trade Promotion Organisation (TPO) Technology • Increase the annual participation for the Industry 4WRD programme as at present its very limited • Reduced documents/processes especially for SMEs when applying for financing Financing Quality & Standards • Reduced certification costs • Malaysia should not impose certifications requirements which are not required by importing countries, as this burdens the exporters • Provision of tools to support R&D and innovation to develop advanced technologies products • One-on-one expert coaching/guidance on knowledge- based manufacturing, advanced technologies, branding, packaging, digitalisation, etc. Innovation/ R&D