National Trade Blueprint

23 National Trade Blueprint 1. Efficiency should be regarded as the utmost priority at all levels 2. Coordinated efforts from various ministries/agencies in export promotion activities and programmes 3. Cultivating the mindset of constant improvement 4. Strengthening the branding image & credibility through a national B2B platform 5. Heavy promotion of national brand at international level with integrated promotional programmes 6. Keeping up to pace with trends and modern solutions 7. Network of trade experts serves as a key enabler for the provision of export assistance 8. E-government portals which provides a wealth of information and resources for exporters and are organized in a user friendly manner 9. Strong trade alliance network Driving Malaysia’s Export Competitiveness NATIONAL TRADE BLUEPRINT Some of the best practices learned from global benchmarking have been taken into consideration in developing the recommendations for the National Trade Blueprint. Learnings from Global Experience BUILD Improve the operating environment for all exporters GROW Enhance capacities for export promotion COMPETE Expand Malaysia’s established excellence of products to greater heights VISION To position Malaysia as a dynamic and pre-eminent trading nation through sustainable export development KEY PRIORITIES Increase Exporting Companies Increase High Value Export Goods Diversify Export Products Improve Export Ecosystem Strengthening Export Ecosystem Uplifting Export Capacity and Capabilities Elevating Malaysia’s Strengths in Export Harnessing Growth Through Technology & E-Commerce Facilitating and Widening Market Access Promoting Malaysia’s Brands and Product Driving Growth Through Investment and Export Diversification Pursuing Sustainability and Innovation STRATEGIC THEMES 1 2 3 4 5 6 7 8 STRATEGIC THRUSTS