National Trade Blueprint

25 National Trade Blueprint 8 Strategic Thrusts Key Strategies The combined outcomes and impacts of the programmes and projects under the 8 strategies thrusts will support the realisation of the 12th Malaysia Plan and its priority goals. To this end, each strategic thrust will systematically pursue a set of key strategies to fulfil its aim. Each strategy identifies several actions that will facilitate the export development which will be implemented incrementally over a five-year period. 1 Strengthening Export Ecosystem Remove business constraints and export bottlenecks to ensure smooth exporting processes and creation of a robust ecosystem 2 Uplifting Export Capacity and Capabilities Strengthen SMEs’ production capacity and capabilities to enter the global value chain (GVC) 3 Elevating Malaysia’s Strengths in Export Extend the support to existing sectors with high potential to groom new champions across the supply chain, thereby stimulating the economy and promote export growth further 4 Harnessing Growth Through Technology & E-Commerce Strengthen bases of competitive advantage, work in partnership with industries and support them to scale up, increase productivity and internationalisation 5 Facilitating and Widening Market Access Continuously increase engagement with key markets to improve market access 6 Promoting Malaysia’s Brands and Product Increase the visibility of Malaysian brands on regional and international export markets 7 Driving Growth Through Investment and Export Diversification Attracting investments and diversifying its exports would be critical for Malaysia to manage the uncertainties in the global trade environment 8 Pursuing Sustainability and Innovation Encourage the adoption of sustainable good practices and standards