National Trade Blueprint

31 National Trade Blueprint Strengthen exporters’ production capacity and capabilities in key areas to assist them to be better equipped to respond to the dynamic global market. Through the review of existing government offerings, coupled with behavioural insights approach, the blueprint will allocate resources in areas where the biggest difference can be made. Uplifting Export Capacity and Capabilities To succeed in the current global marketplace, exporters are required to be well versed with product and market diversification, export marketing, innovation, and etc., apart from only ensuring product quality. Many exporters still face capacity issues and capability gaps that prevent them from taking full advantage of new opportunities. 8 Strategic Thrusts Thrust 2: FOCUS RATIONALE Review the existing government programme offerings to enhance effectiveness Objective / Pain points Existing programmes need to be reviewed to maximise effectiveness and ensure they are more targeted. Key Stakeholders: MITI/MATRADE (Lead), all respective agencies / programs’ owners Implementation timeline : Short-term (continuous effort) Action plans 1. Conduct assessments to evaluate the programme’s effectiveness a) Establish a proper review process of existing programmes to track programme’s performance, and to identify areas of improvements. b) Redesign/replace programmes that are outdated or do not reflect current needs of exporters. 2. Leverage on JK-X’s platform to streamline export development programmes a) Streamline exporter development programmes run by various agencies to reduce potential overlaps and increase operational efficiency. 3. Develop guideline on the best practices for the delivery of export programmes a) Analyse the export journey of businesses to identify key gaps in existing export development programmes. b) Identify best practices and important elements to be included in exporter development programmes. 2.1