National Trade Blueprint

37 National Trade Blueprint 8 Strategic Thrusts Objective / Pain points Increase the rate of e- commerce adoption among businesses. Key Stakeholders: KKMM/MDEC (Lead), MATRADE, SMECorp, e- commerce platform providers, chambers of commerce Implementation timeline : Short-term Action plans 1. Work together with stakeholders to increase e-commerce adoption a) Collaboration with chambers and e-commerce platform operators to increase awareness campaigns and events on the benefits of e-commerce. b) E-commerce initiatives to focus on non-participants as the key demographics. 2. MATRADE or other stakeholders to host weekly sessions with businesses a) Arrange for representatives from e-commerce platform providers to be present at sessions, to provide direct consultation and direct onboarding/registration. b) Continuously highlight success stories of companies that grew their exports through e-commerce platforms. 3. Conduct surveys to continuously improve onboarding process and delivery mechanism Objective / Pain points Increasing coverage and allocation for the eTRADE programme to enhance adoption of e-commerce among local businesses. Key Stakeholders: MITI/MATRADE & MDEC (Joint Lead), chambers of commerce Implementation timeline: Short-term Action plans 1. Stakeholders can collaborate to identify the suitable sectors so that eTRADE can be more targeted 2. Increase allocation and coverage under eTRADE programme a) Training provided under eTRADE should cover e-commerce export strategies for longer term sustainability. b) Training provided should include compliance with the rules and regulatory requirements of targeted export markets. Increase the active participation of Malaysian exporters especially from the SME categories in e-commerce 4.2 Increase the allocation and extend the coverage for the eTRADE programme 4.3 Harnessing Growth Through Technology & E-Commerce Thrust 4: