National Trade Blueprint

CONTENTS INTRODUCTION 5 CONTEXT SETTING 6 Malaysia, A Trading Nation 7 Trade Competitiveness: A Declining Trend 9 THE NEED FOR A NATIONAL TRADE BLUEPRINT 11 Responding to Megatrends 12 Exporters Landscape: Key Characteristics 13 Gaps within the Export Ecosystem 15 Government Initiatives & Programmes 19 Calls to Action 20 DRIVING MALAYSIA’S EXPORT COMPETITIVENESS 21 Strategic Framework & Key Guiding Principles 22 Learnings from Global Experience 23 8 STRATEGIC THRUSTS 24 DELIVERING THE NATIONAL TRADE BLUEPRINT 49 Governance Structure 50 Terms of Reference 52 CONCLUSION 53 National Trade Blueprint