National Trade Blueprint

43 National Trade Blueprint 8 Strategic Thrusts Objective / Pain points To support local exporters in connecting with potential business partners/contacts (i.e. top assistance required by exporters as reported in the National Trade Blueprint survey). Key Stakeholders: MITI/MATRADE (Lead), MITI, chambers of commerce, Malaysian KOLs abroad, agencies abroad Implementation timeline : Medium-term (continuous effort) Action plans 1. Initiate a global network programme to energise the Malaysian diaspora and in-country networks, using a structured and sustainable approach a) Identify key senior international business leaders (i.e., diaspora or expatriates based overseas) from key target sectors to participate in the network. b) Target MTCs for this programme and prepare the profile on suppliers’ capabilities to facilitate business matching. c) Create a social platform to facilitate peer-to-peer communication and support for ongoing engagement. d) Monitor and follow up with the progress of the participants. 2. Expand the existing network by identifying potential partners to gain access and promote Malaysian products a) Work with local authorities of selected high potential cities in the target market to formulate potential twinning arrangements. b) Identify and leverage on private business networks or international chambers of commerce. c) Continue to pursue the wider reach of Malaysia’s diaspora who are not engaged via the global network programme through social media campaigns, in-country events and by updating existing databases. Objective / Pain points To encourage and motivate companies and institutions to adhere to a policy of excellence, provide the best products and implement best practices towards performance excellence. Action plans 1. Improve the ways of promoting the existing current recognition programmes a) Upgrade existing portals that showcase Malaysian brands (e.g., showcase specific brand products details/images, illustrate where the brand could be found in the global market, and translation feature to appeal the brands to cater to buyers’ markets). b) Undertake yearly renewal of brand recognition programmes promoted by the various agencies. c) Priority should be given to those brands that promote and participate in TPO activities, trade fairs and international product distribution networks. 2. Expand the current exporters excellence award with sub- initiatives a) Undertake a more integrated approach in promoting the award excellence, which may include product showcase by the award winners, business matchmaking, international press release, video promotions, etc. b) Consolidate the awards into one single programme and expand the award categories to state level. Work with strategic partners in target markets to build global connections 6.5 Provide due recognition to motivate exporters in achieving excellence 6.6 Key Stakeholders: MITI (Lead), MATRADE Implementation timeline : Short-term (continuous effort) Promoting Malaysia’s Brands and Product Thrust 6: