National Trade Blueprint

51 National Trade Blueprint Delivering The National Trade Blueprint Governance Structure Economic Action Council (EAC) (as and when required) Jawatankuasa Koordinasi Eksport (JK-X) chaired by Chief Secretary to the Government of Malaysia (KSN) Project Management Office: MITI / MATRADE 11 Sectorial Task Force *(Incl. 3 for services sector which are not relevant to NTBp) chaired by: MATRADE Directors JK-X Working Committee (JWC) chaired by: Secretary General of MITI (KSU MITI) 7 Working Groups (WG) chaired by: Respective Working Group Leaders Recommendation Renaming Jawatankuasa Koordinasi Program Promosi Eksport to Jawatankuasa Koordinasi Eksport to cater the expansion of scope under the Blueprint. Working Group 1: Regulatory & Logistics Working Group 2: Standards & Conformance Working Group 3: Trade Promotion & Market Access Working Group 4: Sustainability & Innovation Working Group 5: Digitalisation & Technology Ensure efficiency in processes, transportation & regulations in export ecosystem Increase adoption of standards and certifications Ensure efficient export promotion and facilitation in market access Enhance adoption of innovation, R&D and sustainable practices Increase adoption of digitalisation & e-commerce in driving export competitiveness Drive investment to support the national export competitiveness Elevate Malaysia’s branding for exports Working Group 7: Branding Working Group 6: Investment