Malaysia External Trade Development
Corporation (MATRADE),wasestablished in
March 1993 as a statutory agency under
the Ministry of International Trade Industry
(MITI).
As Malaysia’s national export promotion
agency,MATRADE is responsible forassisting
Malaysian companies succeed in the
international market. MATRADE’s vision of
making Malaysia the premier exporting
nation is pairedwith its mission to develop
and promote Malaysia’s exports to the
world.
MATRADE serves to promote Malaysia’s
external trade with particular emphasis
on the export of manufactured and
semimanufactured products and services.
In addition, MATRADE formulates and
implements export marketing strategies
and trade promotion activities to increase
Malaysia’s exports, undertake market
research, and create a comprehensive
databaseof information for thedevelopment
and improvement of Malaysia’s trade.
MATRADEalsoorganisestrainingprograms to
enhance the internationalmarketing skills of
Malaysian exporters, promote and assist in
services related to trade, and protect
Malaysia’s international trade interest
abroad.
MATRADE’s objectives are:
MATRADE isalsoactively involved inassisting
foreigncompanies to source for suppliersof
Malaysian products and services, and is
representedworldwideat over 40 locations
in major commercial cities. In Malaysia,
MATRADE has five local branches in
Penang, Terengganu, Johor, Sabah, and
Sarawak.
MATRADE’s mission is to develop and
promote Malaysia’s export to the world
and its functionsare:
MATRADESERVICES
To raise the profile of Malaysian
exporters
in
foreign
markets;
To
disseminate
timely
and
relevant information and market
intelligence to help Malaysian
companies gain a competitive edge in
foreignmarkets;
To introduce Malaysian companies to
foreign importers seeking Malaysian
suppliers; and
To undertake activities to promote
the export of Malaysian goods and
services inoverseasmarkets.
To promote, assist and develop
Malaysia’s external tradewithparticular
emphasison theexport ofmanufactured
and semi-manufactured products
and, on a selectivebasis, imports;
To formulateand implement a national
export marketing strategy to promote
theexport of manufacturedand semi-
manufacturedproducts;
Toundertakecommercial intelligence and
market research and create a
comprehensivedatabaseof information
for the improvementanddevelopmentof
trade;
169
MALAYSIAEXPORTERSOF
ANDRELATEDPRODUCTS
DIRECTORY
OIL&GASSERVICES
rade Development
E),wasestablished in
utory agen y under
tional Trade I dustry
l export promotion
sponsible forassisting
s succeed in the
MATRADE’s visi
of
premier exporting
s missio to develop
ia’s exports t the
omote alaysia’s
particular emphasis
manufactured and
ducts and services.
E formulates and
arketing strategies
activities to increase
undertake market
a comprehensive
for thedevelopment
of Mal ysia’s trade.
trainingprograms to
nalmarketing skills of
romote and assist in
trade, and prot ct
nal trade interest
MA RADE’s objectives are:
•To raise the profile of Malaysian
expor e s
i
foreign
markets;
•To disseminate timely and relevant
information and market intelligence
to help Malaysian companies gain a
c mpetitiveedge in foreignmarkets;
•To introduce Malaysian companies to
for ign importers se king Malaysian
suppliers; and
•To undertak activities to romote
theexport fMalaysian goods and servic s
inoverseasmarkets.
MATRADE isalsoactively involved inassisting
foreigncompanies to source for supplier of
Malaysian products and servic s, and is
represented worldwide at 44 locatio s in
major commercial cities. In Malaysia,
MATRADE has five local branches in
Penang, Terengganu, Johor, Sabah, and
Sarawak.
MATRADE’s mission is to develop and
promote Malaysia’s export to the world
and its functionsare:
•Topromote, assist anddevelopMalaysia’s
external trade with particular emphasis on
he exp rt of manuf ctured and semi-
manufa tu ed roducts and, on a
selectivebasis, imports;
•To formulate and implement a national
export marketing strategy to promote the
export of manufactured and semi-
manufacturedproducts;
•To undertake commercial intelligence and
market researchandcreateacomprehensive
databaseof information for the improvement
anddevelopmentof trade;
