Malaysia External Trade Development
Corporation (MATRADE), was established
in March 1993 as a statutory agency under
the Ministry of International Trade and
Industry (MITI).
As Malaysia’s national export promotion
agency, MATRADE is responsible for
assisting Malaysian companies succeed
in the international market. MATRADE’s
vision of making Malaysia the premier
exporting nation is paired with its mission
to develop and promote Malaysia’s exports
to the world.
MATRADE serves to promote Malaysia’s
external trade with particular emphasis
on the export of manufactured and semi-
manufactured products and services.
In addition, MATRADE formulates and
implements export marketing strategies
and trade promotion activities to increase
Malaysia’s exports, undertake market
research, and create a comprehensive
database of information for the development
and improvement of Malaysia’s trade.
MATRADE also organizes training
programs to enhance the international
marketing skills of Malaysian exporters,
promote and assist in services related to
trade, and protect Malaysia’s international
trade interest abroad.
MATRADE’s objectives are:
• To raise the profile of Malaysian
exporters in foreign markets;
• To disseminate timely and relevant
information and market intelligence
to help Malaysian companies gain a
competitive edge in foreign markets;
• To introduce Malaysian companies to
foreign importers seeking Malaysian
suppliers; and
• To undertake activities to promote
the export of Malaysian goods and
services in overseas markets.
MATRADE is also actively involved in
assisting foreign companies to source
for suppliers of Malaysian products and
services, and is represented worldwide
at over 40 locations in major commercial
cities. In Malaysia, MATRADE has five
local branches in Penang, Terengganu,
Johor, Sabah, and Sarawak.
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MATRADE SERVICES