Page 7 - Malaysia Exporters of Stationery Directory

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Industry Overview
This has allowed themtoacquire immediate
market share as well as to better rationalise
their product lines and improve distribution
andmarketingefforts.Malaysia’s stationery
products are currently being exported to
over 100 destinations in various countries
around the world under their own brand
names as well as private labels.
Malaysian companies are able to produce
exceptionally high quality stationery
products that comply with international
standards such as Europe’s CE Marking.
In addition and echoing the call for the
conservationof theenvironment,Malaysian
companies have been able to leverage
on this emerging trend and customer
sensitivities, by reacting positively in using
environmentally friendly and recyclable
materials such as recycled paper, non-toxic
colouring materials for writing and drawing
products and Poly Propylene (PP), a
recyclable material that is quickly replacing
PolyVinyl Chloride (PVC).
TheMalaysian stationery industry therefore
holds great potential as demand for these
products is expected to remain high from
both the office and education sectors. As
Malaysia continues to improve its products’
quality, generating more creative and
innovative ideas, and advancing both its
capability and capacity, it is assured that the
country will continue to gear itself towards
greater excellence in becoming the leading
global producer of stationery. It is hoped
that one day all stationery products will be
made ‘the Malaysian way’.
been mainly dominated by family-run
businesses. These have since evolved
into modern and systematic business
operations with the transformation
complemented by the advent of new
technologies that integrate machines
with computer software. Immense
opportunities have been created for the
production of innovative product lines
crafted by graphic designers and product
developers. Companies thus stand to
gain from the perspective of quality and
creativity, which in turn allows them to
effectively face global competition posed
by foreign companies operating from low
cost manufacturing bases.
Malaysian stationery industry players
have also acquainted and familiarised
themselves with the needs and
preferences of international buyers.
This created very focused product
development and designs and today the
diverse range of Malaysian stationery
products, from filing and storage
products, paper-based items such
as note books and note pads, office
and desk accessories, presentation
and planning materials, writing and
drawing instruments are quickly gaining
international acceptance. To strengthen
and consolidate their position in the
global business arena some companies
have acquired foreign stationery
operations and existing brands.
I n the past three decades, the
stationery industry in Malaysia had