Page 106 - From Zero To Hero
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integrating technology, people and strategic alliances, ViTrox has
managed tofind the rightmix for the business to blossomtowhere
it stands today.
Understanding that this is a very niche market, ViT-
rox plays up their unique key selling points well in order to
retain and expand the business. To support this, ViTrox in-
vests back into their business by using close to 15% of
revenue inresearchanddevelopmentneeds and facilities everyyear.
Placinghigh importanceonR&Dhas allowedthe company toensure
their products are able to compete with the best in the market.
Through extensive research anddevelopment activities, the com-
panyhasbeenabletointroducetechnologiessuchastherevolutionary
colour vision technology that surpasses conventional monochrome
vision, also detecting exposed copper and pad discolouration.
Other technologiesofferedbyViTrox includepowerful 3Dand5S
combination inspection, optical character recognition, true co-plan
inspection andWiSS technology.
Growing with Government Support
Like many other businesses in the country, ViTrox also deems
government support as oneof thekeypush factors for international
market penetration.
“Introductiontothe internationalmarket is relativelyeasierwhen
we go through government bodies such as MATRADE,” says Chu.
With trademissions and trade fairs that cater to specificmarket
needs,MATRADEcreates thebest channel for businesses toexpand
into the global market with fewer difficulties as target markets are
narrowed down and specified for a good business match.
WithMATRADE’s assistance, it became easier for ViTrox to stay
focused on the business fundamentals andmakewise investments
for a healthier financial position.
The Future of Electronics and
Semiconductors in Malaysia
The electrical and electronics industry has been identified as one
of the 12 NKEAs (National Key Economic Areas) that drives the
Malaysian economy.
Standard 5S Vision
Inspection
Non Conversion 5S Vision Inspection
Dual Cam5S Vision Inspection
Advanced Optical Inspection (V510)
