Malaysia External Trade Development Corporation

FRIDAY, 3 JULY 2020, KUALA LUMPUR: The Malaysia External Trade Development Corporation (MATRADE) announced the postponement of the 17th Malaysia International Halal Showcase (MIHAS) which was scheduled to take place from 1st to 4th September 2020 to next year.

The decision was made after taking into account the COVID-19 pandemic, and the adverse impacts that could jeopardise the show's reputation if it were to proceed. Based on the feedback received by MATRADE through its 46 overseas offices, most foreign exhibitors, buyers and trade visitors are not ready to travel and partake in international exhibitions held abroad.A quick survey made among Malaysian exhibitors also validated the concerns raised by foreign exhibitors about possible meagre number of visitors and buyers to visit the show, in view of the travel restrictions imposed by many countries around the world.

According to Dato’ Wan Latiff, CEO of MATRADE “The postponement of the show to 2021, is for the best interest of our exhibitors and buyers. The present environment is very challenging, and we believe it would affect the effectiveness of the show. The date for next year will be determined later depending on the development of the pandemic. By deferring it to 2021, it will allow our local and foreign exhibitors to appraise their strategies and calibrate for the changed environment”.

Over the last 16 years, MIHAS has built its reputation as the world’s leading Halal exhibition where thousands of Halal industry players from all over the world meet annually to showcase their innovative and latest products and services. It is also the venue of congregation for academics, practitioners and stakeholders of the Halal, Islamic finance and syariah-compliant businesses.

“MATRADE’s commitment is to hosting a remarkable show that will be the benchmark and sought after by the Halal and Islamic economy fraternities. We would like to record our gratitude to exhibitors, sponsors, strategic partners and buyers for their continued support”, Dato’ Wan Latiff said.