Malaysia External Trade Development Corporation

WEDNESDAY, 16 JUNE 2021, KUALA LUMPUR - MATRADE will once again organise its signature programme known as the National Export Day via digital platform this year.  The e-National Export Day (eNED@2021), themed ‘Reignite Your Exports’, will be live stream from 13 to 15 July 2021, to address the needs for Malaysian companies to manoeuvre through the challenging pandemic time to revitalise their export business.

The 3-day event will be officiated by the Honourable Senior Minister and Minister of International Trade and Industry, YB Dato’ Seri Mohamed Azmin Ali, who will deliver a keynote address on “Reinventing Business in the Pandemic and Beyond”.

The event agendas include CEO plenary sessions and panel discussions on topics related to business agility, export facilitation financing, digitalisation, sustainability as well as global market opportunities. All these topics are crucial to Malaysian exporters given the disruptive environment they currently face.  Some of the prominent industry leaders and panellists featured in the eNED@2021 are Datuk Nik Mohd Hasyudeen Yusoff, Datuk Michael Kang and Dr. Mohd Afzanizam Abdul Rashid.

“eNED@2021 is a programme not-to-be-missed by Malaysian companies as it is the largest exporters virtual gathering which brings in trade experts, export thought leaders, speakers and panellists including MATRADE Trade Commissioners who will share valuable insights on latest market trends, opportunities and effective strategies, in light of the ongoing imminent challenge for most businesses to survive during this pandemic time, said MATRADE Chief Executive Officer, Mr. Mohd Mustafa Abdul Aziz.

The first day of eNED@2021 will commence with a high-level plenary session between CEOs and top corporate executives which will discuss on the current global scenario affecting Malaysia’s trade interests and future export growth.  The session will explore practical measures on how to reignite exports in the new normal environment.  This will be followed by two panel discussions deliberating on the need by Malaysian companies to develop agile business strategies to ensure success in the global marketplace, as well as on the various platforms of financing for facilitating export growth.  

Day Two will highlight pertinent topics on sustainability and digitalisation.  Malaysian companies should leverage on sustainability as unique value proposition in positioning themselves globally as preferred sourcing partners and to stay ahead of competitors. Moreover, Google as the eNED@2021 event partner will provide insights on how the adoption of the digitalisation and technology based tools such as cross border E-Commerce and digital marketing could help Malaysian companies to expand exports.

The third and final day of eNED@2021 will present two interesting panel sessions with MATRADE Trade Commissioners from key markets to deliberate on the further impact of the US-China trade conflict, how Malaysian companies shall pursue the arising opportunities, as well as to benefit greater market access from the largest free trade agreement, the Regional Comprehensive Economic Partnership (RCEP).

“We expect another high response of Malaysian companies to the eNED@2021.  This year’s theme will call on Malaysian companies to gear up efforts to continue the recovery and growth momentum to revitalise exports by leveraging on sustainability, digitalisation as well as free trade agreements like RCEP.  These will enable Malaysian companies to continue enhancing presence in the spotlight of the international trade despite the current challenging time”, added Mr. Mohd Mustafa.

More than 2,000 Malaysian companies are expected to participate in eNED@2021. Registration to the event can be done online at www.exportday.my