FRIDAY, OCTOBER 10, 2014 KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) will be organising the Malaysia Pavilion at Gulf Information Technology Exhibition (GITEX) from 12 until 16 October 2014 in Dubai, United Arab Emirates as part of its effort to boost exports of the ICT industry. This is the 4th participation organised by MATRADE to showcase and highlight the capabilities of Malaysian companies as a premier source of ICT products and services to the Middle East, Africa and South Asia (MEASA) market.

A total of 11 Malaysian companies will be participating in the event, offering a wide range of ICT products and services. Among the products and services featured include mobile computing peripherals, IT accessories, mobile application development service, Fleet Management Solutions (FMS), Cold Chain Logistics Solution, investors facilitation services, telecommunications solutions, Automatic Fare Collection System and Point of Sale (POS) Rapid Restaurant Ordering System. Malaysia pavilion will be located at Sheikh Rashid hall, Dubai International Convention and Exhibition Centre (DICEC).

“We concluded sales of USD200,000 from GITEX 2013 and repeat our participation this year to meet up with existing customers and expecting to meet with more new customers. Our target of sales for this year is USD300,000” claimed Mr Teh Shyong Shern, representative of Bizcode Asia Sdn Bhd at GITEX 2013 and 2014.

Dr Kumarajah Kandiah, Chief Executive Officer of Ornet Sdn Bhd indicated that “We are looking forward to have strong networking opportunities with the people from different region to develop awareness of latest technology development through GITEX as well as to develop our own Malaysian brand for the Middle East”.

MATRADE Dubai is arranging business meetings for Malaysian exhibitors with potential international partners at the Malaysia Pavilion as well as advertising and promotional activities through various media engagement to promote of Malaysia’s presence at GITEX 2014.

GITEX 2014 is well known as the largest ICT event in the Middle East, Africa and South Asia (MEASA) with this year’s event expected to host more than 3,700 exhibiting companies from 61 countries and 100,000 visitors from 150 countries. It will be a great platform for Malaysia to tap on opportunities within the region that has high ICT demand. Malaysian companies reported RM71.6 million of sales during GITEX 2013 and this year MATRADE is targeting higher sales to be concluded during the 5 days event.