MONDAY, MARCH 9, 2015 KUALA LUMPUR: Malaysian companies keen to leverage on the ASEAN Economic Community (AEC) are strongly urged to take part in ASEAN Business Forum 2015 (ABF 2015), scheduled for 12 March 2015 at Menara MATRADE, Kuala Lumpur.

ABF 2015 is an initiative by Malaysia External Trade Development Corporation (MATRADE) and Ministry of International Trade and Industry (MITI). The forum offers high-powered talks and consultation sessions that will be divided into two sessions.

The morning session will feature panelists from ASEAN business councils and associations where participants can expect discussions on market entry and its challenges, sectors’ growth as well as trade prospects in the region. The panelists include Mr Edward Ling, President of Malaysian Association of the Philippines; Mr Yeap Swee Chuan, Chairman of Malaysia-Thailand Chamber of Commerce and Mr Teh Sing, President of Malaysian Business Council Cambodia, just to name a few.

The afternoon session will be focusing on a smaller group of exporters where participants get to learn about various topics such as MATRADE’s 2015 programmes and new services, as well as the Updates on AEC. There will also be a talk by Mr Syed Nabil Aljefri, the Secretary General of ASEAN-Business Advisory Council (BAC) on Business Opportunities in ASEAN and market briefings by MATRADE’s Trade Commissioners based in ASEAN countries.

ABF 2015 aims to enhance export knowledge among local exporters especially with the realization of the AEC. The AEC is viewed as an enabler to deepen linkages among the ASEAN nations. With the enhanced linkages, intra-ASEAN trade will be accelerated, thus benefiting the exporters.

In 2014, Malaysia’s trade with ASEAN accounted for 26.8%, valued at RM389.03 billion, with an increase of 3.9% from 2013, indicating the region’s importance as a key market for Malaysia’s products and services.

MATRADE as the national trade promotion agency under MITI is committed to facilitate the success of Malaysian exporters, especially for the Small and Medium Enterprises, through its programmes. Malaysian exporters, new or experienced, should seize the opportunity to attend the ABF 2015 and gain more knowledge to grow their presence in ASEAN.