World Prominence Sdn Bhd (WPSB), established in 1997, specializes in Dry Cooking Paste (in powder, cube, and sauce forms), Food Seasonings and Coatings, and Infused Oils. Recognized for excellence, WPSB has received several awards, including the Enterprise50 Award by SME Corporation Malaysia and the 100 Fast Moving Companies Award in 2010, as well as the Selangor State Innovative Agriculture Industry Award in 2011 and 2012, Products Innovative Award, Mihas 2024.

As a Halal, HACCP, and GMP-certified company, WPSB emphasizes continuous innovation, driven by a dedicated food research and development team. Their products enhance flavour, functionality, appearance, shelf life, and the overall quality of food products. WPSB serves various sectors, including the HORECA industry, retail, and private label or contract manufacturing (OEM). Their products are also used by major food manufacturers and service operators globally.

WPSB exports to multiple countries, such as Brunei, Japan, Singapore, Germany, Saudi Arabia, UK, Australia and the USA. With over 120 different flavoured dry cooking pastes across seven cuisine types, WPSB is a trusted partner in food innovation across Malaysian, Thai, Chinese, Indian, Western, and other global cuisines.