MATRADE frequently organises virtual and physical seminars and workshops. These serve to guide would-be exporters and existing exporters of merchandise and services trade on the developments and business opportunities in international markets. Topics covered are wide-ranging and include gaining export access, trade documentation, export procedures in specific markets, developing brand names, product packaging, international marketing and e-commerce

MATRADE's Outreach Programme with Entrepreneurs and Exporters is part of MATRADE's ongoing efforts to improve its delivery system and to reach out to companies outside the Klang Valley.