The Onboarding Scheme application is now open and available for MSMEs to apply, effective 8th January 2024

eTRADE Programme 2.0

eTRADE Programme 2.0 is an enhancement of eTRADE Programme which was developed under the RMK-11. The purpose is to accelerate export activities via sustained participation in cross-border eCommerce platforms.

The programme will continue to assist new companies to onboard cross-border eCommerce platforms for export including existing companies that already engaged in eCommerce.


  1. To provide incentive for companies to sustain their participation in the cross-border eCommerce platforms.
  2. To assist Malaysian SMEs to have sustainable and valuable presence on cross-border eCommerce platforms.
  3. To help to maintain companies’ online business such as digital marketing, eCommerce training and online export promotions to increase their exposure and business opportunities on cross-border eCommerce platforms.
Financial Incentives

A qualified applicant may receive the following financial incentives:


For onboarding any cross border eCommerce platform or multiple platforms

Digital Marketing & Training (DMT) Scheme

For undertaking any digital marketing activities and / or attending eCommerce training programmes.

*per company, for one (1) year subscription / one (1) year activities

[Note: eTRADE 2.0 reimbursements are subject to the availability of government funds]

Wish to apply? - read the guidelines below:

Guideline for eTRADE Programme 2.0 can be downloaded here: eTRADE 2.0 Guidelines

Eligibility Criteria Application Procedure