Pemerkasa - Program Strategik Memperkasa Rakyat dan Ekonomi


To boost Malaysia’s recovery amidst the challenging Covid-19 economic landscape, the Prime Minister, YAB Tan Sri Muhyiddin Yassin has unveiled the Strategic Programme to Empower the People and Economy (PEMERKASA) Initiatives worth RM20 billion on 17 March 2021.

The initiatives includes five main focuses and 20 strategic initiatives. The focuses are to curtail the spread of COVID-19, drive economic recovery, strengthen national competitiveness, ensure a regional and community inclusion agenda and transform the economy.

MATRADE is tasked to undertake the initiatives focusing on the new global markets expansion via marketing and development of SMEs and Businesses as follows:

  • eBizLink
  • GlobPreneur
  • Market Development Grant



An inclusive collaboration programme with targeted States for export ready SMEs. This customised SME exporters programme is to address the inbalance number of SME exporters among states and to develop potential SMEs venturing into export activities .

Eligibility Criteria

  • Export-ready SMEs in the States of Sabah, Sarawak, Pahang, Terengganu, Kelantan, Melaka, Negeri Sembilan, Perlis, Kedah and Perak;
  • SMEs based on the definition approved by the National Entrepreneur and SME Development Council (NESDC):
  • Manufacturing: sales turnover < RM50 million or full-time employees < 200 workers;
  • Services and other sector: sales turnover < RM20 million or full-time employees < 75 workers;
  • Registered with MATRADE;
  • Registered business entity:
  • Locally incorporated under Companies Act 1965; or
  • Registered under respective authorities or district offices in Sabah & Sarawak
  • At least 60% equity owned by Malaysians;
  • Not public listed in main board in Malaysia or other countries;
  • Not a subsidiary of large firms, MNCs, GLCs and Syarikat Menteri Kewangan Diperbadankan (MKDs); and
  • Not a subsidiary of public-listed company in main board in Malaysia or other countries.

More information on GlobPrenuer Programme:

Frequently Asked Questions (FAQs)

Market Development Grant

The Market Development Grant (MDG) is a support initiative in the form of a reimbursable grant. MDG was introduced in 2002 with the objective of assisting exporters in their efforts to promote Malaysian made products or services globally. The lifetime limit of MDG is RM300,000 and it is specifically formulated for Malaysian SME Companies, Professional Service Providers, Trade and Industry Associations, Chambers of Commerce, Professional Bodies and Co-operatives.

To assist SMEs during the trying COVID-19 pandemic, additional RM200,000 is allocated for company that has already exceeded the ceiling of RM300, 000 for participation in international trade fair, both physical and virtual events.

More information on Market Development Grant:

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