ICE is a customised consultation platform in MATRADE on export related matters. Consultation can be related to trading support, standards and certification, rules on health certification, rules on sanitary & phytosanitary, Halal certification, Malaysia exports procedures, financial facilities, etc.

It is available for establishments such as trade association, business council, chamber of commerce, government agency and GLC. They can liaise with MATRADE in order to work out a customised programme for their members. Based on the request, MATRADE will coordinate with relevant government agencies and schedule to meet through a customised half or full day programme. ICE is held at Business Information Centre, Level 2 Menara MATRADE on Wednesday or Thursday during office hours.

Through this platform, all pertinent enquiries can be addressed conveniently at the same place and same time (one-stop-centre). This will avoid the hassle of going to different agencies with different enquiries.