World Trade Promotion Organization (WTPO) Awards
MATRADE won World Trade Promotion Organizations (WTPO) Award by International Trade Centre (ITC)
MATRADE won World Trade Promotion Organizations (WTPO) Award under the “Best Use of Information Technology” category for organising the virtual edition of the 17th Malaysia International Halal Showcase (MIHAS) in 2021.
MATRADE was among the four finalists nominated in this category together with TPOs from Austria, Canada, and the United Republic of Tanzania. The winner for this and other categories, namely, ‘Best Use of a Partnership’ and ‘Best Initiative for Inclusive and Sustainable Trade’ were announced at the 13th World Trade Promotion Organizations Conference and Awards held in Accra, Ghana, on 17 May 2022. Detailed press release on MATRADE’s recognition by International Trade Centre at https://intracen.org/news-and-events/news/global-award-winners-for-trade-promotion-initiatives-jamaica-malaysia-and
According to the Geneva-based International Trade Centre (ITC), by digitising the Malaysia International Halal Showcase in 2021, SME exports continued to grow in the halal industry despite Covid-19 disruptions. The virtual showcase opened up new markets and made business connections more convenient and cost-effective.
MATRADE Chief Executive Officer, YBhg. Datuk Mohd Mustafa Abdul Aziz mentioned, this recognition is a resounding testament of MATRADE’s capabilities as a world-class national trade promotion agency. The award is a realisation of MATRADE’s aspiration to showcase Malaysia and bring Malaysian exports to greater heights.
In 2020, MATRADE was also awarded the 2nd runner-up for the “Best Use of Information Technology” category for MyExport online service.
For MIHAS 2022, we invite Malaysian exporters and foreign buyers to participate and visit https://www.mihas.com.my/website/
MATRADE was awarded the 2nd runner-up for World Trade Promotion Organisation (WTPO) Awards 2020 for the "Best Use of Information Technology" category for MyExport online service. MyExport is a digital platform which allows Malaysian exporters to access real-time key trade information and market intelligence.
MATRADE was among six finalists nominated under the category together with other TPOs from Brazil, China, Georgia, Portugal and the United Arab Emirates.
The World Trade Promotion Organisation (WTPO) Awards 2020 was organised by the Geneva-based International Trade Centre (ITC), a joint agency of the World Trade Organisation (WTO) and the United Nations.
Every two years, the ITC collaborates with a national Trade Promotion Organisation (TPO) to host the TPO Network Conference. In 2020, the event was held hybrid for the first time, combining both online and on site Awards ceremony in Geneva on 14 October 2020.
This annual award recognises excellence in trade support services by the national TPOs in delivering export development initiatives to build capabilities of micro, small and medium-sized enterprises (MSMEs) to become competitive in international markets.
The award reflects the international recognition of MATRADE's efforts in digitalisation initiatives to develop innovative and effective programmes to assist Malaysian exporters, especially small and medium enterprises (SMEs).
MATRADE encourage Malaysian exporters to utilise MyExport services frequently to leverage on the market intelligence, which is accessible real time, sourced from more than 40 MATRADE offices worldwide in penetrating the global market.
