MATRADE to Participate in CIIE 2025 and Signs MoU to Boost Trade Relations
KUALA LUMPUR, 24 FEBRUARY 2025, (MONDAY) – The Malaysia External Trade Development Corporation (MATRADE) is set to participate in the China International Import Expo (CIIE) 2025, scheduled to take place from 5-10 November in Shanghai, China. This prestigious event provides a key platform for Malaysian businesses to showcase their products and expand their market presence in China, thereby enhancing their global competitiveness.
In conjunction with this participation, MATRADE has signed a Memorandum of Understanding (MOU) with the China International Import Expo Bureau (CIIE Bureau) to solidify trade relations between Malaysia and China. The signing took place at the 8th CIIE Promo Conference held at EQ Hotel here in Kuala Lumpur, symbolizing both parties' commitment to fostering closer bilateral trade ties and improving market access for Malaysian exporters.
The MoU was signed by MATRADE’s Deputy CEO, Mr Abu Bakar Yusof while CIIE was represented by its General Manager of Exhibition Department of CIIE, Mr Fang Hui. The signing was witnessed by Chinese Ambassador to Malaysia Ouyang Yujing, YBhg. Datuk Mohd Mustafa Abdul Aziz, CEO of MATRADE and Mr Wu Zhengping, Executive Director General of CIIE.
Additionally, in an exciting development, the Malaysian International Halal Showcase (MIHAS) will also be held in conjunction with CIIE. Following the successful organization of MIHAS for the first time in Dubai under MIHAS internationalization initiatives, this exhibition aims to further promote Malaysian products and services in the China market.
MATRADE Chairman, YB Dato’ Seri Reezal Merican Naina Merican said “the MoU between MATRADE and CIIE marks a pivotal milestone, unlocking tremendous opportunities in event promotion. This partnership enables both parties to strategically leverage their combined strengths, fostering mutual growth and unlocking new avenues for success. Through international events, Malaysian companies will gain a direct pathway to expand their market reach into China and surrounding regions. This collaboration holds immense potential to create lasting value, enhance global visibility and build powerful networks that will position both MATRAE and CIIE for future growth in the global marketplace.”
Meanwhile, YBhg. Datuk Mohd Mustafa, CEO of MATRADE stated, “these collaborations with CIIE provide ample potential in the area of event promotion, which both parties can leverage to maximize their strengths and reap significant benefits through international events. He added “these events offer a unique platform for global exposure, creating opportunities for Malaysian companies to forge valuable partnerships, increase brand visibility and expand their markets into China and surrounding areas. This partnership is a strategic move that will drive growth and success for both sides in the rapidly evolving global marketplace.”
With strong economic ties between Malaysia and China, this collaboration aims to capitalize on the potential for trade expansion, particularly in sectors such as food and beverages, technology, and sustainable products.
We invite all Malaysian companies to participate in MIHAS@Shanghai, held in conjunction with the China International Import Expo (CIIE). Don't miss this opportunity to showcase your business on the global stage. Secure your space now by calling 03-6207 7802.
