KUALA LUMPUR, 25 NOVEMBER 2025 (TUESDAY) – The Malaysia External Trade Development Corporation (MATRADE) will lead the Malaysian Pavilion at the 23rd Vietnam Expo 2025, which will be held from 4 to 6 December 2025 at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City, Vietnam.

Held under the theme “Solutions for the Modern Lifestyle,” this year’s edition of Vietnam Expo will bring together global businesses, entrepreneurs, and industry leaders to showcase innovative products and services that meet the growing demand for convenience, digitalisation, and sustainability. The exhibition focuses on four key sectors namely, food and eco-living, household electronics, home and garden, and DIY tools and equipment. This reflects Vietnam’s evolving consumer landscape and its appetite for smart and eco-friendly solutions.

In line with this theme, MATRADE’s participation in the event forms part of its ongoing efforts to strengthen Malaysia’s export presence and economic integration within ASEAN. The initiative also supports the objectives of the National Trade Blueprint (NTBp) and the New Industrial Master Plan (NIMP) 2030, which emphasise the diversification, sustainable industry growth, and the enhancement of SME competitiveness in global trade.

This year, MATRADE is collaborating with SME Bank under the Program Pembangunan Keusahawanan Halal (PPKH), an initiative led by the Ministry of Entrepreneur Development and Cooperatives (KUSKOP) to develop and empower halal entrepreneurs, particularly among micro, small, and medium enterprises (MSMEs). Under this collaboration, 23 Malaysian companies will participate under the Malaysian Pavilion, presenting halal-certified and innovative lifestyle products that highlight Malaysia’s strength as a trusted hub for high-quality, ethical, and sustainable goods such as food, eco-living, home and garden, machinery and electronics.

Throughout the three-day exhibition, MATRADE will facilitate pre-arranged business meetings between Malaysian exhibitors and potential Vietnamese buyers, importers, and distributors. These sessions aim to foster meaningful trade connections, strengthen business networks, and open new export opportunities for Malaysian companies. Visitors can expect to explore innovative, affordable, and high-quality Malaysian products designed to meet Vietnam’s growing market demand.

Vietnam is a rapidly growing market with strong consumer demand and rising interest in quality Malaysian products. Through Vietnam Expo, MATRADE aims to highlight Malaysian exporters as reliable partners offering quality, innovation, and value-added solutions tailored to the Vietnamese market. The collaboration with SME Bank under PPKH further reflects MATRADE’s commitment to supporting Malaysia’s halal and lifestyle industries, ensuring SMEs gain the international exposure they need to grow globally.

Vietnam remains one of Malaysia’s key trading partners in ASEAN, with total trade reaching RM 83.12 billion in 2024. Malaysia was Vietnam’s 13th largest trading partner globally in both 2023 and 2024, reflecting the steady growth and resilience of bilateral economic ties. MATRADE’s participation in Vietnam Expo 2025 further reinforces this relationship by promoting Malaysian excellence and encouraging stronger business-to-business collaboration.

Foreign buyers and industry visitors are invited to visit Malaysia Pavilion at Vietnam Expo 2025 to explore a diverse range of Malaysian products and services, and to connect directly with participating companies for potential collaborations. For further information or business enquiries, please contact MATRADE Ho Chi Minh City Office at Alamat emel ini dilindungi dari Spambot. Anda perlu hidupkan JavaScript untuk melihatnya..