MATRADE Leading Malaysian ICT Companies at CEBIT 2014
WEDNESDAY, MARCH 19, KUALA LUMPUR: Malaysian companies which participated in the Malaysian pavilion organised by the Malaysia External Trade Development Corporation (MATRADE) at the recently concluded CEBIT 2014 notched sales worth RM86.04 million.
Malaysian products and services that received strong support from the buyer’s community at CEBIT 2014 included encryption technologies, middleware for telecomunication sectors, total solutions involving biometric and RFID related technologies for sector such as logistics, retail and aviation sectors, multimedia content, Internet of Things (IoT) solutions, call centre related solutions, hardware accessories and English language software.
The event which was held at Hannover, Germany from 10-14 March 2014 involved the participation of 14 Malaysian exhibitors. Some of the companies that were participating in the CEBIT trade fair for the second consecutive time included WannaStation.com, Pradotech Corporation, Ocean Wide Service Station, Malaysian Software Testing Board (MSTB) and Bizcode Asia. The rest of the Malaysian companies were Bluedge, Boneybone Ventures, Custommedia, First Online, Grammar Expert, Ireka Soft, Itopia Services, IX Telecom and Verion Research.
According to Mr. Jai Shankar, the Trade Commissioner of MATRADE Frankfurt, CEBIT provides a platform for Malaysian companies to further promote their products and services to European market and serves as a stepping stone for globalization. “It will also give them insight on the latest trends ensuring Malaysian companies do not lag in terms of level of innovation required to succeed commerciallyâ€, he added.
MATRADE marketing networks were done on various levels including through collaboration with other MATRADE offices in Europe such as MATRADE Warsaw, London and Milan as well as close cooperation with selected trade chambers and associations in German and other parts of Europe to bring potential buyers meet Malaysian exporters during CEBIT.
