MATRADE to Build Malaysian Franchises' Prominence Around the World
Wednesday, February 17th, 2016, Kuala Lumpur: Malaysia External Trade Development Corporation (MATRADE) in collaboration with Malaysian Franchise Association (MFA) organised a seminar called TradeTalk@MATRADE: Globalising Malaysian Franchises at Menara MATRADE today.
The seminar was an embodiment of the Government’s efforts to accelerate the performance of Malaysian franchises internationally and was in line with the Enhanced Franchise Development Programme (EFDP) announced by the Government.
The speakers at the event who were from MFA, MATRADE, Malaysian Industrial Development Finance Berhad and Perbadanan Nasional Berhad shared insights on EFDP, export opportunities in ASEAN and financing matters, among many others. The main highlight of the seminar was a knowledge sharing session by successful Malaysian franchisors such as Global Art & Creative Sdn Bhd, Marrybrown and D’Tandoor.
According to MATRADE’s Deputy Chief Executive Officer Madam Susila Devi the seminar was aimed at increasing the awareness on opportunities for Malaysian franchises to expand into the international market, improving the knowledge and skills of local franchises on strategies to penetrate markets and highlighting the programmes and assistance available to support the industry players.
“We are proud that there are already a number of successful franchise brands from Malaysia around the world, especially in ASEAN, such as Marrybrown, Papparich, Secret Recipe, D’Tandoor, Chicken Rice Shop, Kumon, Nelson’s, Global Art & Creative, Smart Reader, Sports Planet, , Tomei, Poney and Q-Dees,†Madam Susila said.
MATRADE as Malaysia’s trade promotion agency will continue to support the local franchise players to expand their business overseas as franchising has been recognised as one of the vehicles to diversify Malaysia’s exports of products and services. In Malaysia, there are about 1,123 registered franchises registered under MFA, which include local franchisor, master franchisee, franchisee of foreign franchisor and foreign franchisor.
MATRADE encourages Malaysian companies in the franchise industry to register as a MATRADE member and MFA member and start venturing overseas. They can also leverage on MATRADE’s 46 international offices, especially those in ASEAN, to expand their franchise business. Interested parties can email toAlamat emel ini dilindungi dari Spambot. Anda perlu hidupkan JavaScript untuk melihatnya. for more details.
