Perbadanan Pembangunan Perdagangan Luar Malaysia

ISNIN, 12 SEPTEMBER 2022, KUALA LUMPUR: Satu platform pembelajaran secara maya iaitu MATRADE Digital Learning (MDL) telah dilancarkan pada 8 September 2022 oleh YAB Perdana Menteri Dato’ Sri Ismail Sabri bin Yaakob bersempena perasmian Pameran Halal Antarabangsa Malaysia (MIHAS 2022) di MITEC, Kuala Lumpur.  Platform MDL merupakan salah satu usaha Kementerian Perdagangan Antarabangsa dan Industri (MITI) dan Perbadanan Pembangunan Perdagangan Luar Malaysia (MATRADE) bagi meningkatkan ilmu pengetahuan dan kemahiran mengeksport secara holistik dan pantas kepada syarikat Malaysia termasuk Perusahaan Mikro Kecil dan Sederhana (PMKS) dalam industri halal.

Terdapat 13 modul praktikal yang ditawarkan bermula daripada panduan asas mengeksport, sehinggalah bagaimana untuk memenuhi kehendak pasaran dan seterusnya berjaya menerokai pasaran luar negara yang disasarkan. Sebuah anak syarikat milik Universiti Utara Malaysia telah dilantik untuk membangunkan modul MDL dan MATRADE juga berkolaborasi dengan Google dalam salah satu modulnya yang mengandungi panduan penggunaan produk Google. Modul bersama Google ini bertujuan untuk membantu syarikat dalam perniagaan dan mengenalpasti peluang perniagaan dalam pasaran eksport serta petua untuk menarik pelanggan dalam talian. Selain itu, terdapat juga modul kesedaran berkenaan kaedah Behavioral Insights (BI) yang diterapkan dalam polisi kerajaan bagi proses merangka program berkaitan syarikat Malaysia.

Peserta platform MDL juga berpeluang untuk menonton video perkongsian pengalaman syarikat dalam menerokai pasaran global.  Platform MDL boleh diakses melalui https://mdl.matrade.gov.my.

“Pendigitalan adalah salah satu agenda utama MATRADE dalam memastikan kesinambungan perniagaan eksport oleh Perusahaan Mikro, Kecil dan Sederhana (PMKS) dan meminimakan impak gangguan rantaian bekalan global. MATRADE Digital Learning dibangunkan atas dasar mempersiapkan PMKS ke pasaran antarabangsa dan seterusnya memperkukuhkan tahap daya saing di peringkat global”, dalam satu kenyataan oleh YBhg. Datuk Mohd Mustafa Abdul Aziz, Ketua Pegawai Eksekutif MATRADE.

 “Di Google, kami komited untuk memainkan peranan dalam meningkatkan kemahiran rakyat Malaysia dan PKS selari dengan usaha kami untuk menuju ke arah ekonomi digital yang inklusif. Melalui perkongsian dengan MATRADE ini, adalah menjadi harapan kami bersama bahawa platform latihan ini akan melengkapkan PKS di Malaysia dengan kemahiran untuk menjadi perniagaan sedia-eksport dan meraih peluang perdagangan digital yang semakin meningkat”, kata Marc Woo, Pengarah Urusan Google Malaysia.

WEDNESDAY, 7 SEPTEMBER 2022, KUALA LUMPUR: A Memorandum of Understanding (MoU) between Malaysia External Trade Development Corporation (MATRADE) and UPM Holdings Sdn. Bhd. (UPMH), was signed in conjunction with MIHAS 2022. This strategic collaboration is aimed to accelerate the growth of consultancy, education and training services provided by UPM Holdings including to promote innovative, green and sustainable products, as well as technologies developed by Universiti Putra Malaysia (UPM) to the global market. Universiti Putra Malaysia (UPM) is ranked 123rd in QS World University Ranking 2023 and second best university in the country.

The partnership also reflects MATRADE's commitment in assisting SMEs to embark in export market and remain competitive globally in promoting innovative, green & sustainable products and technologies to the international markets.

This collaboration also will offer a new synergy to MATRADE personnel to upgrade their knowledge and qualifications specifically in post graduate programmes.

According to MATRADE Chief Executive Officer, Datuk Mohd Mustafa Abdul Aziz, in the context of globalisation, the MoU will serve as a catalyst to create more market access to our top public universities’ innovative products, consultancy, and training services as well as to introduce our local universities, to the world.

Group Chief Executive Officer of UPMH, Azrul Reza Aziz said, it is imperative to establish the right partnership in charting the path towards world’s halal economy. The new MoU with MATRADE will leverage on UPM experts in Halal economy globally conducted by UPM Education and Training.

MIHAS – The World’s Largest Halal Exhibition

Since its inception in 2004, MIHAS has become an event for local and foreign businesses to thrive in the Halal trade and to contribute significantly to the global Halal economy. In 2019, MIHAS attracted around 30,000 traders and visitors, resulting in a total immediate and negotiated trade value of over RM1.6 billion (USD 380 Million).

MIHAS is a robust marketplace for both international and local players to seize opportunities beyond Halal food including Halal pharmaceutical, medical devices, finance, modest fashion, personal care and cosmetics, green technologies and even Muslim-friendly tourism.

MIHAS is an international event with participation of International Pavilions from countries across the globe, from trade commissions to various Government agencies, from industry players to market leaders.

WEDNESDAY, 7 SEPTEMBER 2022, KUALA LUMPUR: HYT Cross Border Sdn Bhd (HYT), an e-Commerce cross border facilitator, today signed a Memorandum of Understanding with Halal Development Corporation Berhad (HDC) and Malaysia External Trade Development Corporation (MATRADE) to facilitate its Halal Integrated Platform (HIP) and Malaysian MSMEs to perform cross border e-commerce export to China.

The MoU was signed by HYT’s Managing Director, Dato Danny Tan, HDC Chief Executive Officer (CEO) Hairol Ariffein Sahari, and MATRADE Chief Executive Officer (CEO) Datuk Mohd Mustafa Abdul Aziz.

The MoU is the head start of HYT’s assistance for Malaysian exporters to access China’s market through the Malaysia Halal Pavillion on JD.com a marketplace. The impact of this boarding facilitation is to create sustainable export for Halal Malaysian products to China.

For this purpose, HYT will provide end-to-end support including onboarding, demand generation, marketing, payment and fulfilment services for Halal Malaysian products entering China.

Kyle Keah, CEO of HYT said, “There is a growing demand for Malaysian products in China, especially when it comes to halal products. As the domestic market in China continues to grow with rising consumption capability, HIP members can use the HYT services as a platform to tap into this growing demand, expose their products to Chinese consumers and increase their export sales.”

Malaysia’s 2021 Halal export performance rose by 19% to RM36.3 billion from RM30.5 billion a year earlier. This increase proves the importance of the Halal industry to the Malaysian economy, despite the challenges posed by the worldwide Covid-19 pandemic including China.

MATRADE Chief Executive Officer, Datuk Mohd Mustafa Abdul Aziz said, “The collaboration between MATRADE, HDC and HYT Cross Border to showcase Malaysian Halal products on digital platform reflects MATRADE’s continuous efforts to cater for Malaysian MSME needs in leveraging the latest technology and trend to increase their presence in China market.”

The role of HDC is to increase the numbers of SMEs involved in the halal industry in Malaysia to 50,000 by 2030 with the aim of assisting these firms to get certified for venture into exports. To date, only 10,000 SMEs had secured the Islamic Development Department (Jakim) Halal certification.

“China has overtaken Singapore as Malaysia’s largest export destination in 2021 by RM4.6 billion and RM3.7 billion respectively followed by Japan, United States and Indonesia. Cross border trade is vital for HIP members. This MOU will allow quality Halal Malaysian-made products to reach the consumers in China,” said Hairol Arrfein Sahari, CEO of HDC. 

HIP will be the one-stop online platform to connect industry players to the global Halal market. The platform functions as the catalyst for more business transactions within the Halal ecosystem, both online and offline, which advocates a vibrant business environment and enhance the traceability of Halal products in the market. It will also include other services provided by HDC such as Halal Parks, the Halal Training Institute, Halal Consultancy and Advisory, and the Halal Knowledge Centre.

Kuala Lumpur, 6 September 2022 – The physical International Sourcing Programme (INSP) kicked off at Menara MATRADE, Kuala Lumpur a day before the largest Halal trade show in the world, MIHAS 2022 opens its doors on 7 September 2022.

Organised in conjunction with the 18^th Edition of MIHAS, the physical INSP MIHAS hosted pre-arranged business meetings for over 200 international buyers and more than 300 sellers comprising Malaysian exporters in person. INSP MIHAS, MATRADE’s flagship business matching programme, saw over 1,500 pre-arranged B2B meetings facilitated during its physical event.  The B2B meetings included with those with premium buyers from countries such as Qatar, Saudi Arabia, USA, India, and Türkiye that were identified by MATRADE’s 46 global offices. These premium buyers represent some of the largest conglomerates, retailers, and supermarkets in their respective countries.

Meanwhile, the virtual version has hosted close to 200 international buyers and over 200 Malaysian exporters, to-date, which is anticipated to generate an estimate of RM43.1million in potential sales. The virtual version of INSP MIHAS continues to receive high demand since going live in May this year prompting an extension from its organiser.

“MATRADE is thrilled to see the INSP MIHAS programme being well received by both international buyers and Malaysian exporters,’ said MATRADE CEO, Datuk Mohd Mustafa Abdul Aziz. According to him, MATRADE has received continuous demand well beyond the closing date of the virtual programme on 31 August after running it for 4 months.

‘This being the case, we are pleased to share that MATRADE is extending the INSP MIHAS virtual programme until 15 November 2022. This is a positive sign for Malaysia’s trade performance as well as the limitless opportunities in the Halal economy,” said MATRADE CEO, Datuk Mohd Mustafa Abdul Aziz.

Combining the impact of the physical and virtual formats, INSP MIHAS is assisting close to 600 Malaysian exporters in matching with over 400 buyers from 50 countries including from the Middle East, Europe, Central Asia, South Asia, ASEAN, Oceania, and African region.

Leveraging on its 46 overseas offices, MATRADE has primed the INSP MIHAS programme to promote high value trade deals by securing premium buyers from countries such as Qatar, Saudi Arabia, USA, India, and Türkiye to connect with Malaysian exporters. These premium buyers represent some of the largest conglomerates, retailers, and supermarkets in their respective countries.

To register for virtual INSP MIHAS 2022, visit: https://tpms.matrade.gov.my/matrade-tpms/promotionRegistrationPublicSubmitSearch/13428

For more information on MIHAS2022, visit www.mihas.com.my

The 18th Malaysia International Halal Showcase is strongly supported by Malaysia Convention & Exhibition Bureau, and agency under the Ministry of Tourism, Arts and Culture Malaysia.