Portal Rasmi Perbadanan Pembangunan Perdagangan Luar Malaysia
Five Malaysian Companies Showcase Advanced Technologies and Specialised Services to Korean Industry Leaders
KUALA LUMPUR, 7 JULY 2026 (TUESDAY) - Malaysia External Trade Development Corporation (MATRADE), in collaboration with Majlis Amanah Rakyat (MARA), successfully concluded Market Immersion Programme to South Korea under MARA's Gate to Global Programme from 29 June to 1 July 2026 in Seoul. The programme reaffirmed the shared commitment of both agencies to accelerating the internationalisation of Malaysian companies by connecting them with strategic business opportunities in one of Asia's most advanced and innovation-driven economies.
The mission was undertaken as part of the strategic collaboration between MATRADE and MARA following the signing of a Memorandum of Understanding (MoU) on 6 November 2025. The partnership combines MATRADE's expertise in international trade promotion with MARA's entrepreneur development ecosystem to strengthen the export readiness of Malaysian companies and support their expansion into global markets through targeted business development initiatives.
Five (5) Malaysian companies participated in the programme, representing Malaysia's High Growth High Value (HGHV) sector with expertise in AI safety inspection solutions, software and artificial intelligence services, technical evaluation and endorsement for data centre development, remotely operated vehicle (ROV) services, and smart mapping technologies. These companies reflect Malaysia's growing capabilities in knowledge-based industries, offering innovative solutions that support digital transformation, industrial development and next-generation technologies across diverse sectors.
Throughout the three-day programme, participating companies engaged directly with Korean corporations, technology firms and prospective business partners through customised business matching sessions, company visits and market engagement activities arranged by MATRADE Seoul. The programme was designed to introduce Malaysian capabilities to the South Korean market, providing participants with first-hand insights into industry trends, customer expectations as well as business practices and enabling them to identify collaboration opportunities to better position their solutions for long-term market entry.
The mission delivered encouraging commercial outcomes, generating more than RM58 million in total sales. The strong results underscore the interest in Malaysian expertise and technology-based solutions while demonstrating the ability of Malaysian companies to compete and create value in sophisticated international markets. Beyond immediate commercial gains, the programme also laid the foundation for future collaborations through new business networks and strategic partnerships.
Commenting on the outcome of the programme, Mr. Abu Bakar Yusof, Chief Executive Officer of MATRADE, said, "South Korea continues to offer significant opportunities for Malaysian companies with innovative products and specialised services. Through our collaboration with MARA, we establish effective platforms for Malaysian businesses to engage directly with key industry players, expand their international networks and unlock new commercial opportunities.”
He added that the positive outcomes of this programme demonstrate that Malaysian companies possess the expertise, capabilities and innovative solutions to compete in demanding overseas markets, and that MATRADE will continue to support their international growth through strategic market access initiatives and business partnerships.
Market Immersion Programme to South Korea reflects the shared commitment of MATRADE and MARA to strengthening the international competitiveness of Malaysian companies through their complementary roles in export promotion and enterprise development. Both organisations will continue to empower Malaysian companies to expand beyond domestic borders, establish strategic global partnerships and seize new export opportunities. MATRADE and MARA remain committed to nurturing export-ready businesses and advancing Malaysia's position as a competitive provider of innovative, high-value products and services in the global marketplace.
