ASEAN Online Sale Day (AOSD) is ASEAN's flagship regional e-commerce campaign, launched in 2020 to strengthen digital trade and promote cross-border commerce among ASEAN Member States. Now entering its seventh edition, AOSD continues to serve as a strategic platform to accelerate digital adoption, enhance regional connectivity, and create new opportunities for businesses to reach consumers beyond their domestic markets.

Building on the success of previous editions, Malaysia, through the Ministry of Investment, Trade and Industry (MITI) and the Malaysia External Trade Development Corporation (MATRADE), will coordinate the implementation of AOSD 2026, bringing together businesses, e-commerce platforms, digital solution providers and ecosystem partners across the region.

More than just a sales campaign, AOSD 2026 reflects MATRADE's commitment to fostering an inclusive, innovative and resilient digital economy-empowering Malaysian businesses of all sizes to thrive while enabling consumers to enjoy seamless access to products and services across domestic and regional digital marketplaces.

Through AOSD 2026, MATRADE aims to create meaningful value for businesses and consumers by strengthening Malaysia's e-commerce ecosystem through strategic collaboration between government, businesses, digital platforms and ecosystem partners by driving innovation, fostering inclusive growth and unlocking new opportunities in digital trade.

Participating businesses can benefit from:-

• Increased brand visibility and regional exposure
• Opportunities to access new customer segments in Malaysia and across ASEAN
• Collaboration with leading e-commerce platforms and ecosystem partners
• Access to business support programmes and onboarding activities facilitated by MATRADE

Businesses interested in participating are encouraged to register their interest and stay connected for upcoming announcements

MATRADE will be sharing further details on participation requirements, onboarding sessions, promotional activities and partnership opportunities as preparations for AOSD 2026 progress

AOSD 2026 is more than a campaign, it is a platform that brings ASEAN businesses closer to consumers, fosters regional collaboration, and strengthens the digital economy.

Whether you are an established brand, an emerging MSME, or an ecosystem partner, your participation contributes towards building a more connected, competitive and inclusive ASEAN marketplace.

Get onboard today and grow beyond borders tomorrow