Empowering Malaysian SMEs Through Continuous Strategic Collaboration Among Agencies
MATRADE Alongside KUSKOP and SME Bank to Lead Malaysian Small and Medium Sized Enterprises (SMEs) on Mission to Dubai, UAE
THURSDAY, 15 FEBRUARY 2024, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) in collaboration with the Ministry of Entrepreneur Development and Cooperatives (KUSKOP), as well as SME Bank will be organising the participation of 11 Malaysian food and beverages (F&B) companies in the Export Acceleration Mission (EAM) to Dubai, the United Arab Emirates (UAE).
The mission, held in conjunction with Gulfood 2024, from 17 to 24 February 2024, aims to spotlight Malaysia’s prowess in delivering world-class food and beverage products and services. MATRADE through its office in Dubai will coordinate the programme for this mission including the SMEs’ participation in Gulfood 2024. The primary focus of this mission is to empower Malaysian SMEs to explore global markets, particularly the Middle East and North Africa (MENA) region, by establishing connections with prominent buyers.
Held annually, Gulfood is one of the world's largest trade fairs in the food, beverage and luxury foodstuff industry. The 29th edition of this iconic event remains pivotal in fostering connections within the global food and beverage industry, steadily gaining significant as it presents a myriad of business opportunities. The event will host over 5,500 exhibitors and visitors from over 190 countries, unveiling new business opportunities as well as provide solutions to new and evolving global challenges.
“MATRADE’s continued collaboration with KUSKOP and SME Bank underscores our commitment to empower Malaysian SMEs in fostering their growth to contribute significantly to the nation’s export. The mission not only serves as a platform to showcase Malaysia’s excellence in the F&B sector at a global stage but provides a gateway for our SMEs to access untapped markets,” said Khairul Nizam Moonier, Director of Transformation and Digital Trade Division, MATRADE.
The trilateral collaboration between MATRADE, KUSKOP and SME Bank has been able to assist 69 Malaysian SMEs through a total of six (6) initiatives from 2022 to 2023. These initiatives span multiple sectors including F&B, Healthcare, ICT, Oil & Gas and many more, facilitating the expansion of their export activities and venturing into new markets. These efforts have resulted in the generation of RM1.19 billion worth of export sales.
MATRADE is committed to continuously assist SMEs through its collaborative efforts which serves as effective channels for Malaysian manufacturers and professional service providers to promote their world-class products and services globally. This would also enable Malaysian SMEs to prosper on a global scale and create spillover effects of higher employment and household income.
