THURSDAY, SEPTEMBER 18, 2014, KUALA LUMPUR: Malaysia’s health products received good response from the recently organised programme by MATRADE. The Specialised Marketing Mission (SMM) on Herbal and Nutraceutical Products in conjunction with the Vitafoods Asia, Hong Kong managed to secure sales amounting to RM7.64 million with 119 business meetings arranged between Malaysian companies and international buyers.

The mission identified opportunities for Malaysian companies to export high potential herbal and nutraceutical products to Hong Kong and China since Hong Kong is known as a gateway to mainland China.

According to MATRADE, “Herbal and supplement products and Functional Food contributed 23.3 per cent of the total sales, followed by health drinks products, 11.5 per cent and skin care & cosmetics products, 6.7 per cent”.

“From the business meetings arranged, the Malaysian companies also had the opportunities to explore business cooperation with two of the biggest importers in Hong Kong; Fok Hing Co Ltd with 35 Indomarket outlets and Dairy Farm, that operates over 280 Welcome outlets and 350 Manning outlets”, MATRADE added.