MATRADE eTrade Prog to Increase Adoption of E-Commerce Among SMEs to Accelerate Export
FRIDAY, OCTOBER 10, 2014, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) is striving to be more aggressive in creating greater awareness of its eTrade programme among Small and Medium Enterprises (SMEs). The first workshop on eTrade - Enhancing Competitiveness Through e-Commerce Marketplace which was held yesterday at MATRADE provided a good platform for Malaysian SMEs to adopt e-commerce and accelerate their export through participation in the international leading e-marketplaces.
According to Mr. Zulkipli Perai, Senior Director of Exporters Development Division, “Currently only 28% of SMEs have adopted e-Commerce as part of their marketing strategies, and SMEs are encouraged to utilize the e-Commerce to achieve the target of RM60 billion of SMEs contribution to GDP via e-Commerce platform by 2020â€.
“For the first phase of eTrade programme which ends this year, we are targeting to recruit 2,625 SMEs and the eTrade will allows SMEs to be listed with e-commerce marketplaces at a preferred rate. Under the programme, qualified SMEs will be issued an e-voucher worth RM1,000 which can be redeemed to pay part of the subscription fees with approved e-commerce marketplacesâ€, he added.
MATRADE’s first e-marketplace partner, Alibaba.com, through its local agent Panpages Sdn Bhd, gave presentation on Alibaba’s Gold Membership programme which Malaysian SMEs can subscribe to using the e-Voucher issued under eTrade programme. Awareness and recruitment programmes will be organised in Ipoh, Penang, Kuantan, Terengganu, Johor Bahru, Kota Kinabalu, Kuching and Bintulu to reach out to the SMEs.
Further information on eTrade is available on MATRADE portal www.matrade.gov.my/en/etrade. Enquires can be forwarded by email to Alamat emel ini dilindungi dari Spambot. Anda perlu hidupkan JavaScript untuk melihatnya.
