Malaysian Companies Going Strong at SIAL PARIS 2014
MONDAY, OCTOBER 20, KUALA LUMPUR: Malaysia External Trade Development Corporation (MATRADE) is spearheading the participation of 34 Malaysian exhibitors at the Salon International de l‘alimentation Paris (SIAL Paris) 2014, which is held from 19 – 23 October 2014 at Paris Nord Villepinte, France. This year marks MATRADE’s 11th participation in SIAL Paris. Malaysian companies joining the trade event include manufacturers of sauces & pastes, spices & condiments, frozen products, ready-to-eat meals, confectionery, snacks, bakery products, beverages as well as palm oil. Major brands such as LINGHAM's, JULIES, HOME SOY/ SOYFRESH and MAMEE will be showcased during this five-day event.
According to Jai Shankar, Malaysian Trade Commissioner in Frankfurt, the Malaysian Pavilion is expected to draw buyers who are seeking F&B products that can serve a wide range of customers' tastes, including those related to Asian, European and fusion cuisines. In addition, more than 150 business meetings have been arranged for Malaysian companies with 35 potential importers during the five-day event.
Traditionally, Malaysia’s participation in SIAL trade fairs has been successful for buyers keen on sourcing from reliable exporters who can deliver in a cost-competitive manner. With the improvement in prevailing market conditions in the EU and surrounding regions, MATRADE expects the overall achievement of Malaysian exhibitors to be better in this year’s edition of SIAL. Apart from focusing on sales, MATRADE is also leveraging on the event to highlight the strength of the Malaysian F&B sector, especially in terms of developing and marketing innovating products.
In 2013, Malaysia exported RM740.4 million worth of processed food to the EU. For the period of January – August 2014, exports was valued at RM574.7 million. Major exports products include cocoa and cocoa preparations, edible products and preparations as well as margarine and shortening.
Held every two years, SIAL Paris is considered as the second largest international specialised trade fair of food and beverages in the world after ANUGA in Cologne, Germany. This year marks its 50th anniversary and is expected to attract over 6,300 exhibitors from 105 countries and over 150,000 visitors from not only the European Union but also from the rest of Europe, the Middle East, Africa and Asia.
