Page 150-151 - MATRADE Annual Report 2013

Act of Parliament
Malaysia External Trade Development Corporation (MATRADE)
was incorporated under Act 490 of the Laws of Malaysia.
Act 490
Malaysia External Trade Development Corporation Act, 1992
An Act to provide for the establishment of a body corporate by the name of Malaysia
External Trade Development Corporation, and other matters connected therewith.
Vision
Positioning Malaysia As A Globally Competitive Trading Nation.
Mission
Promoting Malaysia’s Enterprises to the World.
Functions
To promote, assist and develop Malaysia’s external trade with particular emphasis on the export of
manufactured and semi-manufactured products and services, on a selective basis, imports;
To formulate and implement a national export marketing strategy to promote the export of manufactured
and semi-manufactured products and services;
To undertake commercial intelligence and market research and create a comprehensive database of
information for the improvement and development of trade;
To organise training programmes to improve the international marketing skills of the Malaysian exporters;
To enhance and protect Malaysia’s international trade interests abroad;
To represent Malaysia in any international forum in respect of any matter relating to trade;
To develop, promote, facilitate and assist in the service areas related to trade;
To advise the Government on matters affecting or in any way connected with trade and to act as the
agent of the Government or for any person, body or organisation on such matters; and
To do all such other matters and things as may be incidental to or consequential upon the discharge of
its functions
Organisation Structure
MATRADE’s primary functions, namely promotion of Malaysia’s exports of products & services and development
of exporters are the core basis of its organisation structure. MATRADE, with a workforce of 619 personnel serve
and assist Malaysian exporters to export globally through its 5 regional and 43 international offices.
ANNUAL REPORT 2013 Corporate Information STRENGTHENING GLOBAL FOOTPRINTS 149 148
Board Of Directors
Chief Executive Officer
Internal Audit Unit
Deputy Chief Executive Officer
Trade And Services Promotion
Division I
Electrical
& Electronics
And ICT
Section
Food, Biotech,
Halal & Herbs
Section
Oil & Gas
And Chemical
Section
Health And
Environmental
Product
& Services
Section
Deputy Chief Executive Officer
Trade And Services Promotion
Division II
Business Services
& Building
Materials
Section
Construction
Services
& Professional
Services
Section
Lifestyle
Section
Transport,
Logistics,
Machinery &
MRO Section
Trade Offices:
Dubai/ Jeddah/ Los Angeles/ Miami/ New York/ Toronto/ Chennai/ Mumbai/ Santiago/
Sao Paulo/ Mexico City/ Taipei/ Tokyo/ Seoul/ Sydney
Marketing Offices:
Buenos Aires/ Osaka
Malaysia Trade Centre:
Doha
Trade Offices:
Singapore/ Bangkok/ Manila/Jakarta/ HCMC/ Beijing/ Shanghai/ Chengdu/ Guangzhou/
Hong Kong/ Istanbul/ Frankfurt/ Milan/ Paris/ Moscow/ London/ Rotterdam/ Warsaw/
Cairo/ Johannesburg
Marketing Offices:
Budapest/ Phnom Penh/Hanoi/ Tashkent/ Kiev/ Nairobi
Director
Cross Border Division Cross Border Special Project IlUnit/
Malaysia Services Exhibition
(MSE)
Senior Director
Management Services Division
Senior Director
Exporters Development Division
Senior Director
Strategic Planning Division
Finance
Management
& Account
Section
Market
Development
Grant
Section
Policy
& Strategic
Section
Administration
& Building
Management
Section
Exporters
Training
& Development
Section
Trade
Analysis
& Statistic
Section
Human Resource
Management &
Development
Section
Client
Services
Section
Information
Technology
Management
Section
Business
Information
Section
Corporate
Communication
Unit
Legal
Unit
Regional Offices:
Sabah/ Sarawak/ Northern Region/ Southern Region/ Eastern Region