LAPORANTAHUNAN 2014
Annual Report 2014
SEKTORBERPRESTASI TINGGI
High Performance Sectors
SEIRINGDENGANTRANSFORMASI
In SyncWithTransformation
068
SpecialisedMarketingMission onCreativeMultimedia Content to
LosAngeles in 2014 came at a very opportune time forMalaysian
companies asmoreMalaysian companies have developed their
capabilities over the years and have progressivelymade in-roads
into export markets.Themission has strengthened the platform
forMalaysian companies to further enhance their presence in the
Unites States. Organised in-conjunctionwith theWorldAnimation
&VFX Summit (WAVS) 2014, an annual conference on animation
and visual-effect (VFX) industries inAmerica, themission reaped RM
94.09million in salesmostly for outsourcing animation service and
co-production
Themission delegation comprised 10 creativemultimedia companies
representing various sectors such as animation, Intellectual
Properties (IP), series and post-productionwork for TV and films.The
participants included the largest CGI production house inMalaysia,
Lemon SkyAnimation Sdn Bhd (that have several outsourcing
contractswith some of the biggest entertainment corporation in the
world such as Capcom, SONYComputer Entertainment America,
ElectronicArts,Microsoft Studios,Activision, 2k Games and Ubisoft)
aswell as Inspedia Sdn. Bhd. that has established strong footing in
the international animation industry. 99% of their saleswere reported
to come from foreignmarketswith USA, France andHong Kong being
their top-3 buyers.
Malaysian participantswere involved in all seminars, conference,
studiomeetings aswell as networking sessionswhich provided them
the opportunities tomeet with major players in the industry including
executives fromDisney’s, Dreamworks and independent production
houses.MATRADE also organised pre-arranged business sessions
with 7 prominent American companieswhere a total of 85 business
meetingswere conducted.
Misi PemasaranKhusus KandunganKreatifMultimedia ke LosAngeles
SpecialisedMarketingMission onCreativeMultimediaContent
to LosAngeles
Misi Pemasaran Khusus Kandungan Kreatif Multimedia ke
LosAngeles pada tahun 2014 dianjur tepat padamasanya kerana
terdapat banyak syarikat Malaysia yang sudahmempunyai keupayaan
dalam sektor ini. Perkembangan positif ini telahmembuka peluang
eksport untuk syarikat tempatan dalam bidang kandungan kreatif
multimedia.Misi ini telahmemberi peluang bagi syarikat Malaysia
memperkenalkan danmeningkatkan kehadiranmereka di pasaran
antarabangsa seperti Amerika Syarikat.Acara ini dianjurkan
bersempena denganWorldAnimation&VFX Summit (WAVS)
2014, iaitu satu persidangan tahunan industri animasi dan kesan
khas(VFX) di Amerika.Misi ini telahmenjana RM94.09 juta jualan,
kebanyakannya untuk perkhidmatan animasi dan produksi.
Delegasi misi ini terdiri daripada 10 syarikat multimedia kreatif
dari pelbagai sektor seperti animasi, Harta Intelek (IP), kerja-kerja
penerbitan bersiri, pasca penerbitan olehTV dan filem. Para peserta
terdiri daripada syarikat penerbitanCGI terbesar di Malaysia seperti
Lemon SkyAnimation Sdn Bhd (yangmempunyai beberapa kontrak
penyumberan luar dengan beberapa syarikat hiburan terbesar dunia
seperti Capcom, SONYComputer Entertainment Amerika, Electronic
Arts,Microsoft Studios,Activision, 2k Games dan Ubisoft) serta
Inspedia Sdn.Bhd. Sebanyak 99% daripada hasil jualanmereka
dilaporkan adalah dari pasaran luar dan tiga pasaran terbesarmereka
adalahAmerika Syarikat, Perancis danHong Kong.
PesertaMalaysia telah terlibat dalam seminar, persidangan,
mesyuarat studio serta sesi-sesi yang dianjurkan untukmemberi
peluang kepada syarikat Malaysia bertemu dengan syarikat utama
dalam industri ini seperti Disney, Dreamworks dan beberapa
rangkaian syarikat produksi Amerika Syarikat.MATRADE juga telah
menganjurkan sesi perniagaan yang diatur dengan 7 syarikat Amerika
yang terkenal. Sejumlah 85 pertemuan perniagaan telah diaturkan
dalam sesi ini.
TAJUK GAMBAR /
PHOTO CAPTION
1. Bengkel 'International Distribution on Best Practices" oleh Encik Regis Brown,Wakil KananAntarabangsa,MDeC, LosAngeles /
Workshop on 'International Distribution on Best Practices" byMr Regis Brown, Senior International Representative,MDeC LosAngeles
2. Salah satu seminar yang diadakan semasaWorldAnimation andVFX Summit (WAVS) 2014 di Marina del Rey, LosAngeles /
One of the seminars held duringWorldAnimation andVFX Summit (WAVS) 2014 at Marina del Rey, LosAngeles
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