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MATRADE SERVICES
Malaysia External Trade Development
Corporation (MATRADE), was established
in March 1993 as a statutory agency
under the Ministry of International Trade
Industry (MITI).
As Malaysia’s national export promotion
agency, MATRADE is responsible for
assisting Malaysian companies succeed
in the international market. MATRADE’s
vision of making Malaysia the premier
exporting nation is paired with its mission
to develop and promote Malaysia’s
exports to the world.
MATRADE serves to promote Malaysia’s
external trade with particular emphasis
on the export of manufactured and semi-
manufactured products and services.
In addition, MATRADE formulates and
implements export marketing strategies
and trade promotion activities to
increase Malaysia’s exports, undertake
market research, and create a
comprehensive database of information
for the development and improvement
of Malaysia’s trade. MATRADE also
organizes training programs to enhance
the international marketing skills of
Malaysian exporters, promote and assist
in services related to trade, and protect
Malaysia’s international trade interest
abroad.
MATRADE’s objectives are:
• To raise the profile of Malaysian
exporters in foreign markets;
• To disseminate timely and relevant
information and market intelligence
to help Malaysian companies gain a
competitive edge in foreign markets;
• To introduce Malaysian companies to
foreign importers seeking Malaysian
suppliers; and
• To undertake activities to promote the
export of Malaysian goods and services
in overseas markets.
MATRADE is also actively involved in
assisting foreign companies to source
for suppliers of Malaysian products and
services, and is represented worldwide
at over 40 locations in major commercial
cities. In Malaysia, MATRADE has five
local branches in Penang, Terengganu,
Johor, Sabah, and Sarawak.
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