Page 7 - COSMETICS&TOILETRIES DIRECTORY2

Malaysia Exporters of Cosmetics & Toiletries
v
Some companies have successfully
moved up the value chain by producing
products under own brand and made
significant inroads into the international
market. These brands exemplify
Good Manufacturing Practices and
use only quality ingredients to
ensure adherence to the international
standards. To keep up with the robust
changing trends andclients preference,
Malaysian manufacturers areconstantly
diversifying their product mix and add
value to their existing best-sellers to
stay attractive and competitive in the
market.
From the import
substitution policy
implemented in the early
1970s’, Malaysia has
successfully built local
capabilities in contract
manufacturing mainly
for consumer items
particularly in the fast
moving consumer goods
(FMCG) segment.
The Malaysian cosmetics and toiletries
industry is beginning to gain attention
in the international market. The
market in East Asia and West Asia,
in particular, is expanding in line
with rising affluence and consumer
awareness. Malaysian manufacturers
are emerging as a force to reckon
with, especially in halal cosmetic and
toiletry items.
From the import substitution policy
implemented in the early 1970s’,
Malaysia has successfully built local
capabilities in contract manufacturing
mainly for consumer items particularly
in the fast moving consumer goods
(FMCG) segment. It was then a
natural progression to diversify
into the cosmetics and toiletries
segment. A growing number of
brands that are found today at chain
retailers, hypermarkets, hotels and
resorts are formulated and produced
under private label arrangements in
Malaysia. Foreseeing exponential
growth ahead, local manufacturers
are allocating more resources into
this niche, with many focusing on R &
D facilities, establishment of beauty
centres and colleges.
A Landscape of the Malaysian Cosmetics and
Toiletries Industry
Industry
OVERVIEW