Malaysia External Trade Development
Corporation (MATRADE), was established
in March 1993 as a statutory agency
under the Ministry of International Trade
and Industry (MITI).
As Malaysia’s national export promotion
agency, MATRADE is responsible for
assisting Malaysian companies succeed
in the international market. MATRADE’s
vision of making Malaysia the premier
exporting nation is paired with its mission
to develop and promote Malaysia’s
exports to the world.
MATRADE serves to promote Malaysia’s
external trade with particular emphasis
on the export of manufactured
and semi-manufactured products
and services. In addition, MATRADE
formulates and implements export
marketing strategies and trade
promotion activities to increase
Malaysia’s exports, undertake market
research, and create a comprehensive
database of information for the
development and improvement of
Malaysia’s trade. MATRADE also
organises training programmes to
enhance the international marketing skills
of Malaysian exporters, promote and
assist in services related to trade, and
protect Malaysia’s international trade
interest abroad.
MATRADE’s objectives are:
To raise the profile of Malaysian
exporters in foreign markets;
To disseminate timely and relevant
information and market intelligence
to help Malaysian companies gain a
competitive edge in foreign markets;
To introduce Malaysian companies to
foreign importers seeking Malaysian
suppliers; and
To undertake activities to promote
the export of Malaysian goods and
services in overseas markets.
MATRADE is also actively involved in
assisting foreign companies to source
for suppliers of Malaysian products and
services, and is represented worldwide at
46 locations in major commercial cities.
In Malaysia, MATRADE has five local
branches in Penang, Terengganu, Johor,
Sabah, and Sarawak.
MATRADE’s mission is to develop and
promote Malaysia’s export to the world
and its functions are:
To promote, assist and develop
Malaysia’s external trade with
SERVICES
MATRADE
MATRADE
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