Page 87 - Malaysia Exporters of Franchising Directory

Malaysia External Trade Development Corporation (MATRADE), was
established in March 1993 as a statutory agency under the Ministry of
International Trade and Industry (MITI).
As Malaysia’s national export promotion agency, MATRADE is responsible
for assisting Malaysian companies succeed in the international market.
MATRADE’s vision of making Malaysia the premier exporting nation is paired
with its mission to develop and promote Malaysia’s exports to the world.
MATRADE serves to promote Malaysia’s external trade with particular emphasis
on the export of manufactured and semi-manufactured products and services.
In addition, MATRADE formulates and implements export marketing strategies
and trade promotion activities to increase Malaysia’s exports, undertake
market research, and create a comprehensive database of information for the
development and improvement of Malaysia’s trade.
MATRADE also organises training programmes to enhance the international
marketing skills of Malaysian exporters, promote and assist in services related
to trade, and protect Malaysia’s international trade interest abroad.
MATRADE’s objectives are :
• To raise the profile of Malaysian exporters in foreign markets;
• To disseminate timely and relevant information and market intelligence to
help Malaysian companies gain a competitive edge in foreign markets;
• To introduce Malaysian companies to foreign importers seeking Malaysian
suppliers; and
• To undertake activities to promote the export of Malaysian goods and
services in overseas markets.
MATRADE SERVICES
69 DIRECTORY