Page 88 - Malaysia Exporters of Franchising Directory

MATRADE is also actively involved in assisting foreign companies to source for
suppliers of Malaysian products and services, and is represented worldwide at
over 40 locations in major commercial cities. In Malaysia, MATRADE has five
local branches in Penang, Terengganu, Johor, Sabah and Sarawak.
MATRADE’s mission is to develop and promote Malaysia’s export to the world
and its functions are :
• To promote, assist and develop Malaysia’s external trade with particular
emphasis on the export of manufactured and semi-manufactured products
and, on a selective basis, imports;
• To formulate and implement a national export marketing strategy to promote
the export of manufactured and semi-manufactured products;
• To undertake commercial intelligence and market research and create
a comprehensive database of information for the improvement and
development of trade;
• To organise training programmes to improve the international marketing
skills of the Malaysian exporters;
• To enhance and protect Malaysia’s international trade interests abroad;
• To represent Malaysia in any international forum in respect of any matter
relating to trade;
• To develop, promote, facilitate and assist in service areas related to trade;
and
• To advise the Government on matters affecting or in any way connected
with trade and to act as the agent of the Government or for any person,
body or organisation on such matters.
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DIRECTORY