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Issue 17 (1/2015)
Message From CEO
Welcome
to the latest edition ofWhat’s
New FromMalaysia.
This issue will feature yet more
progressive and innovative Malaysian
products and services to theworld.
Natural fruit such as Rock melon was
innovatively commercialised for its
sauce with tasty fruit delicacy. With a
wide selection of flavours, this sauce
will add an extra element for food
lovers. Malaysia is one of the leading
biotechnology R&D centres. It has come
out with the award winning Cellcode,
which is an antioxidant, known for it’s
benefits in the fight against ageing and
prevention of degenerative cancer.
Moving forward, Malaysia’s green
initiative continues to innovate with the
introductionof theelectricpedal assisted
bicycle powered by a 36V lithium-ion
battery which can be charged at any
power source. Not forgetting also,
the development of children financial
literacy, an innovative programme,
commercialised to promote and teach
financial literacy.
From all of us in MATRADE, we wish
youanenjoyable readingexperience.
Dato’ DzulkifliMahmud
Chief ExecutiveOfficer
MATRADE
WHAT’SNEWFROMMALAYSIA is acomplimentary
publicationpublishedbyMATRADEthatprovidesregu-
larupdatesonMade-In-Malaysiaproductsandservices
tothe international businesscommunity.
Disclaimer
Thepublisheracceptsnoresponsibilityforanyunsolicitedmanuscripts, illustrationsorphotographs.Nopartof this
publicationmaybereproduced,stored inanyretrievalsystemortransmitted inanyformorothermeans,electronic,
mechanical,photocopying,recordingorotherwise,withoutthepriorwrittenpermissionof thepublisher.Although
everyeffortandcarehasbeentakentoensuretheaccuracyof the informationcontained inthispublication,neither
thepublisher,editor,northeiremployeescanbeheld liableforanyerrorsoromissionsbysourceof intervieworany
consequencesof relianceon thispublication.
Advisor
Dato’ DzulkifliMahmud
CEOofMATRADE
EditorialCommittee
Chief Editor
SharimahtonMat Saleh
AssistantEditor
ShawnSimKokAun
EditorialMember
ShafinazRizaZamhari
Publishedby
MenaraMATRADE
JalanSultanHajiAhmadShah
50480KualaLumpur,Malaysia
Tel: +60362077077
Fax: +60362077033/7037
Email:
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