Page 7 - From Zero To Hero

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Foreword
(DatukDrWongLai Sum)
Chief Executive Officer
MATRADE
Malaysia External Trade Development
Corporation’s (MATRADE) mission is to
develop and promote Malaysia’s export
to the world. MATRADE serves as the
preferred platform for Malaysia to be
introducedasagloballycompetitivetrading
nation, focusingonhighlighting successful
home-grown enterprises to the world.
Since its inception, MATRADE has seen many incredibly successful
companies, whohavemanaged to carve names for themselves in various
foreignmarkets.This isnot only limitedto theSoutheastAsianregion, but
alsospread further andbeyond toEurope, AfricaandAsiaPacific inwhole.
MATRADE has handpicked a selection of 25 companies that have
achieved outstanding results in their businesses over the years, placing
Malaysia on the radar search in the international arena.
These 25 successful business stories have been consolidated into a
coffee table book, “FromZero toHero”, whichwill be a delightful read to
those seeking inspiration and looking tofind the right business partners
fromwithinMalaysia.
This book is an encapsulation ofMATRADE’s core services, that focus
on exporter development, export promotion and disseminationof trade
andmarket information.
I sincerely hope that this publicationwill serve to encourage anddrive
others in their business endeavour.
Thank you.