MATRADE Assisted SMEs to Expand Trade in Thailand Through Virtual Export Acceleration Mission (EAM) to Bangkok

TUESDAY, NOVEMBER 2, 2021, KUALA LUMPUR: Aimed to assist Malaysian SMEs in sustaining their business operations to build back better after the COVID-19 pandemic, MATRADE leveraged on digital platform in organising a virtual Export Acceleration Mission (EAM) to Bangkok, which is the 3rd largest city within ASEAN.

Held from 26 to 28 October 2021, the virtual mission brought onboard ten (10) Malaysian companies from various sectors such as food & beverages and ICT to expand their brand footprints and build business partnerships with the Thailand’s business community.

According to MATRADE’s Director of ASEAN & Oceania Section, YM Raja Badrulnizam Raja Kamalzaman, with a population of more than 69 million people, Thailand offers a huge market potential and business opportunities in nearly all economic sectors. Shifting in consumption pattern among the Thai consumers is visible, as increasing interest for global products and services imported from all over the world, including Malaysia can be seen throughout the country.

Thailand has strengthened its place as one of the top exporters within ASEAN. Besides leading the services and manufacturing industries, Thailand is also the sixth largest trading partner for Malaysia.

Through MATRADE’s Bangkok office, Malaysian participants were matched with potential partners from the Central, Northern and Southern Provinces of Thailand. A total of 63 business meetings were arranged with more than RM12.70 million worth of potential sales were recorded.

Briefing sessions through a webinar was also organised in collaborations with Thailand Food & Drug Authority (FDA) and also with Pinnacle Gastro Co.,Ltd to equip Malaysian companies with the relevant information on business, product registrations and entry requirements into the Thai market. 

 “Although with the new norms where business is no longer as usual, the response received from buyers in Thailand indicates that there is still strong demand for Malaysian products and services. With the young and rising middle class population in Thailand driving the buying trend, Malaysian companies could leverage on various platforms such as this to access the Thai market without having a physical presence in the country.” Raja Badrulnizam said.

Moving forward, MATRADE will continue to facilitate Malaysian companies to increase their brand presence as well as to strengthen business connections with industry players in the targeted major cities in Thailand. Malaysian companies who are keen in exploring or in expanding their presence in the Thai market are urged to contact MATRADE Bangkok at This email address is being protected from spambots. You need JavaScript enabled to view it..

Updated by Corporate Communication Unit

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