Malaysia External Trade Development Corporation

WEDNESDAY, AUGUST 30, 2017, KUALA LUMPUR: MIFF Holding Sdn Bhd, has successfully penetrated the Philippines market through its newly appointed partner, C’Scor Global Intertrade Corporation, Philippines. The collaboration sees C’Scor Global Intertrade MIFF distributing MIFF clay products; Claymiff and Green Islamic Cleaning (GIC) services in the Philippines market for a period of five years. The first contract signed was valued at RM7.5million.

The collaboration is targeted at the growing interest of Halal products and services in the Philippines. Halal in the Philippines is an added value proposition for Malaysian companies to leverage in this booming market of 102 million people. Parallel to the world’s growing perspective, the Halal ecosystem is also been seen from the aspects of hygiene and safety transcending the sub industries of logistics including shipping services, transportation and warehousing, beside hotels and restaurants, and buildings. In addition, the 5.2 million Filipino Muslims, which consists of 6% of its total population will act as a catalyst for growth of Halal related products and services in the country.

MIFF Holding’s Managing Director, Datuk Hj. Ab Razak Ab Hadi said, “This type of collaboration is important for SME’s like us to enter the ASEAN market successfully.” He added that MIFF is optimistic with the future of its business in the Philippines as the Claymiff and GIC are recognised by the Department of Islamic Development Malaysia (JAKIM) and the certification authority of the Philippines.
Apart from becoming an exclusive distributor of MIFF Holding’s brands, C’Sor will also be doing rebranding and re-packaging clay products to meet the Philippines’s market and demands.

The collaboration was commemorated in a contract signing ceremony which was held recently between MIFF Holding‘s Managing Director, Datuk Hj. Ab Razak Ab Hadi and Head of Business Unit, C’Scor Global Intertrade, Mr Andrew Leonard Yao Tan. It is a result of MIFF Holding’s participation in the Export Acceleration Mission (EAM) to Manila under the Best Exporters Programme (BEP) conducted by MATRADE in July 2017.

The BEP is a collaboration programme by MATRADE, TERAJU and SME Bank. It is aimed to guide and develop Bumiputera SMEs through a comprehensive enhancement and enrichment activities which focuses on six primary areas namely human capital, production and technical, financial, marketing, exports and legal compliance competencies.

“As the national trade promotion agency, MATRADE will continue to facilitate Malaysian companies venturing overseas and we are proud that the company is driving the GIC services sector expansion globally, in accordance to the Malaysian Standard MS2400-1:2010 under the Halalan-Toyibban Assurance Pipeline” said Md Silmi Abd Rahman, Senior Director of Exporters Transformation and Digital Trade Division.

Furthermore, opportunities are flourishing in the Philippines’s market and it is advisable for Malaysian companies to get better understanding of the local rules and regulations especially through the assistance of MATRADE’s office in Manila. It is crucial for Malaysian companies to engage with reputable and established importers or distributors before entering the market. “Joint ventures with reliable importers, distributors or partners is one of the best strategy to succeed in the Philippines market.” said Md Silmi Abd Rahman.

TUESDAY, AUGUST 21, 2017 KUANTAN: MATRADE will be organizing a half-day seminar on “Protecting Your Intellectual Property Rights (IPR) For Business Sustainability” on August 24, 2017 at Rumah Tamu Sri Gelora, Jalan Dato’ Abu Samah, Kuantan, Pahang Darul Makmur, with the aim to build awareness among Malaysian companies to benefit from their Intellectual Properties investment of their products (including soft export products) and services’ brand names.

The seminar will feature speakers from MyIPO and IP Tax Management Company which will cover the topics such as listed below in Bahasa Malaysia and English:
• The Significant and Benefits of Intellectual Property to SMEs
• Strategies to Grow Your Business with Intellectual Property Rights
• Unlocking The Value of IP and Increase The Worth of Your Business

Further information on this a half a day briefing on “Protecting Your Intellectual Property Rights (IPR) For Business Sustainability” on August 24, 2017 at Rumah Tamu Sri Gelora, Jalan Dato’ Abu Samah, Kuantan, Pahang Darul Makmur, is available on MATRADE portal http://www.matrade.gov.my/en/training-registration .

This seminar is chargeable at RM20 per person by cash at the entrance. The closing date for registration is on 23 August 2017. For technical registration matters, please contact Ms Aidatul Marina at 03-6207 7864 / This email address is being protected from spambots. You need JavaScript enabled to view it. or Ms. Nur Afikah at 09 624 477 / This email address is being protected from spambots. You need JavaScript enabled to view it.

THURSDAY, AUGUST 24, 2017, KUALA LUMPUR: Malaysia External Trade Development Corporation’s (MATRADE) tripartite Memorandum of Understanding (MoU) that was signed last year with Guangxi Qinzhou Free Trade Port Area Administration Committee and Industrial and Commercial Bank of China Malaysia, on the establishment of the ChinaASEAN SME Trade Promotion Platform (CASTPP), has borne a fruitful result with the arrival of the first container of Malaysian products that was sourced at CASTPP.

The export order was made to five Malaysian Small and Medium Enterprises (SMEs) from Selangor, Kedah, Penang and Sarawak and is valued at around RM200,000. Although the value was relatively moderate, it marked a good start on the entry of more Malaysian products through the platform and is proof to the effectiveness of the CASTPP. The products include sports drinks, juices, confectioneries and premix coffee.

The CASTPP was an outcome of Malaysia’s participation in China-ASEAN Expo 2016 and is considered an effort under the Belt and Road Initiative. The trade facilitation and sourcing platform provides offline and online services for ASEAN companies, particularly SMEs, to ease their access into the Chinese market, ultimately bridging them with potential partners from China. The CASTPP also focuses on supporting the SMEs in activities such as licensing, customs clearance, financial service, direct purchasing and many more. In addition, the platform facilitates economic and trade cooperation through promotion at international trade exhibitions. The CASTPP is an ideal platform for Malaysian companies especially new exporters as it provides an avenue for them to position their brand presence in China by leveraging on the Guangxi province. Moving forward, MATRADE and China-ASEAN Panorama Magazine Agency (CASTPP’s operating partner in Malaysia) will be organising a conference cum business matching in October 2017.

During the event set to take place in MATRADE, 30 China’s companies who comprise franchisors, chain stores and flagship stores owners in Guangxi province will participate and will be meeting selected Malaysian companies.

According to MATRADE’s Chief Executive Officer, Ir Dr Mohd Shahreen Zainooreen Madros, the collaboration that was realised from the MoU is beneficial for Malaysian exporters. “The CASTPP will definitely help Malaysian companies to do business in China as it is a one-stopplatform to facilitate and overcome China’s strict quarantine checks and at the same time allow them to showcase their brands for international sourcing too,” he said.

The CASTPP is hoped to accelerate Malaysia’s exports to China and boost the trade performance between the two nations. In the first half of 2017, trade with China expanded by 28% to RM139.32 billion. Exports to China surged by 41.2% to RM59.79 billion, due to higher exports of Electrical & Electronics products, petroleum products, chemicals and chemical products, rubber products as well as LNG. Imports from China increased by 19.6% to RM79.53 billion.

Malaysian companies keen to find out more about CASTPP are advised to contact MATRADE by emailing to This email address is being protected from spambots. You need JavaScript enabled to view it. .

THURSDAY, AUGUST 10, 2017, KUALA LUMPUR: The Malaysia External Trade Development Corporation (MATRADE) will spearheading the participation of 172 Malaysian companies in the 14th China ASEAN Expo (CAEXPO) 2017 from 12 – 15 September 2017. The event will be held in the Nanning International Convention and Exhibition Centre, Guangxi Province, People’s Republic of China.

Occupying 179 booths, the participation will be Malaysia’s 14th participation. The Malaysian companies, who are Small and Medium Enterprises, will be showcasing Made-in-Malaysia products and services from a number of sectors namely Food and Beverages, Health and Wellness, Lifestyle and Services, among others.

According to MATRADE’s Deputy CEO, Dato’ Wan Latif Wan Musa, “MATRADE has always seen CAEXPO as an effective platform to promote Malaysia’s exports and based on the past records, the event has proven to be an effective avenue for Malaysian companies to expand their outreach in China.”

In 2016, CAEXPO generated total sales of RM329.6 million, a 54% increase as compared to RM214 million recorded in 2015. This year, MATRADE projects sales value of RM350 million to be attained. Dato’ Wan Latiff stressed that, even though the target is quite high, he is optimistic Malaysian companies will be able to achieve the target due to the strong demand from China.

“China has been our largest trading partner since 2009. It is imperative for us to keep up this momentum by continuing to leverage on effective trade events in China such as CAEXPO,” he said.

In 2016, Malaysia’s total trade with China was at RM240.91 billion as compared to RM230.89 billion recorded in 2015 - a growth of 4.4%. Malaysia’s exports to China were valued at RM98.56billion while imports were recorded at RM142.35billion. However, exports with China in the first half of 2017 has expanded by 41.2% to reach RM59.79 billion. Higher exports were registered for products like electrical and electronics, petroleum products, chemicals and chemical products, rubber as well as metalliferous ores and metal scrap.

In addition to bringing Malaysian companies to CAEXPO, MATRADE will be signing a Memorandum of Understanding (MoU) with state-owned China Post to mark a strategic collaboration. Through the MoU, China Post will be introducing an online Malaysia Pavilion on its eMarketplace platform called ule.com. Through this initiative, Malaysian products will be featured in all China Post stores in the Guangxi Province. China Post has 600,000 stores nationwide and 93 stores in Guangxi Province. The collaboration is set to further enhance the presence of Malaysian products on China’s eCommerce platforms.