Malaysia to Host the 21st MIHAS – A Global Halal Gateway for French Buyers
PARIS, 1 AUGUST 2025 (FRIDAY) – Malaysia is set to welcome global Halal industry leaders to the 21st edition of the Malaysia International Halal Showcase (MIHAS 2025), taking place from 17 to 20 September 2025 at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur.
Hosted by the Ministry of Investment, Trade and Industry (MITI) and organised by the Malaysia External Trade Development Corporation (MATRADE), MIHAS continues to serve as the world’s largest Halal trade exhibition — bringing together buyers, sellers and industry leaders from over 90 countries.
This year, five (5) French buyers from the modest fashion and food & beverage sectors are confirmed to participate in MIHAS’ flagship International Sourcing Programme (INSP). Their participation reflects the growing global recognition of halal certification as a mark of quality, traceability and ethical assurance for consumers worldwide, regardless of faith.
“MIHAS is more than a trade event — it is a global platform for innovation, sustainability and quality,” said H.E. Eldeen Husaini Mohd Hashim, Ambassador of Malaysia to France.
In line with current market trends, MIHAS also showcases products that emphasise organic, vegan and sustainable practices, broadening its appeal to the conscious consumer segment worldwide
According to the Halal Industry Master Plan (HIMP), demand for Halal products is estimated at over USD3 trillion and is projected to reach USD 5 trillion by 2030.
“Beyond Malaysia, MIHAS is a strategic gateway to the wider ASEAN market of over 680 million people,” emphasied by Sébastien Chan Yik Sing, the newly appointed Economic Counsellor at the Embassy of Malaysia in Paris, succeeding Madam Zuhaila Sedek.
“French buyers can leverage MIHAS not only to source quality Halal products, but also to connect with the fast-growing ASEAN market through Malaysia’s trusted and well-established Halal ecosystem.”
As Malaysia assumes the ASEAN Chairmanship in 2025, Halal trade has been elevated as one of the Priority Economic Deliverables (PEDs). MIHAS 2025 will reflect this emphasis through special ASEAN and Gulf Cooperation Council (GCC) pavilions — further connecting regional and international Halal markets.
In 2024, MIHAS recorded RM4.3 billion in sales and welcomed over 43,000 visitors. The upcoming 21st edition, themed “Pinnacle of Halal Excellence,” aims to surpass these milestones with a sales target of RM4.5 billion, featuring cutting-edge AI tools via the MADANI Digital Trade (MDT) platform to enhance real-time sourcing, matchmaking and trade connections.
For more information about MIHAS and participation opportunities, please visit www.mihas.com.my.
